Reviewed profile

food and beverage brand · public preview

Mrs Higgins

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
New Zealand
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Report a changeLog in for full recordLast reviewed 25 May 2026 · public preview data

Overview

What Mrs Higgins covers.

Mrs Higgins is a New Zealand-based bakery company established in 1986 that produces a range of homestyle cookies, treats, and snacks. The brand offers both retail products and a wholesale selection of frozen and pre-made goods, including gluten-free options and bliss balls, for cafes and retail partners.

  • Positioned as a challenger brand.
  • Headquartered in New Zealand.

FAQ

Questions this page answers.

What does Mrs Higgins do?

Mrs Higgins is a food and beverage brand based in New Zealand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.