Reviewed profile

food and beverage brand · public preview

MUM

Retail brand

Public category
Retail brand
Brand tier
challenger brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What MUM covers.

MUM is a brand that offers a range of deodorants and fragrances for both men and women, emphasizing reliable protection for daily activities, work, or sports. The product line includes vegan options, alcohol-free formulations, and fragrance-free choices, often packaged in sustainable glass bottles. Originating in 1888, the brand is currently managed by fit GmbH (BlueSun Group) and targets consumers seeking dependable personal care solutions.

  • Positioned as a challenger brand.

FAQ

Questions this page answers.

What does MUM do?

MUM is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.