food and beverage brandUpdated 5 May 2026

MY VAY

Retail brand

Products tracked
7
Product claims
3
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Overview

What MY VAY covers.

My Vay is a private label brand operated by the discount supermarket chain Aldi, offering a range of affordable food and everyday products. The brand is positioned to provide budget-conscious consumers with cost-effective alternatives to name-brand goods. It is distributed across Aldi's retail store networks primarily in European markets.

  • Talio tracks 7 products for MY VAY.
  • Positioned as a mainstream brand.
  • Tracked products include organic vegetable spread 180g tomato-quinoa, vegan delicacy mix 150g bell pepper and vegan delicacy mix 150g egg-bacon style.
  • Products carry claims including Vegan, Plant Based and Organic.
  • Headquartered in Germany.

Products

6 of 7 products Talio tracks for MY VAY.

  • organic vegetable spread 180g tomato-quinoa

  • vegan delicacy mix 150g bell pepper

  • vegan delicacy mix 150g egg-bacon style

  • vegan delicacy mix 150g egg-chive

  • vegan delicacy mix 200g cucumber

  • vegan delicacy mix 200g herbs

Product claims

VeganPlant BasedOrganic

FAQ

Questions this page answers.

What does MY VAY do?

MY VAY is a food and beverage brand based in Germany, tracked in Talio's food and beverage intelligence platform.

What products does MY VAY make?

Talio tracks 7 products for MY VAY, including organic vegetable spread 180g tomato-quinoa, vegan delicacy mix 150g bell pepper and vegan delicacy mix 150g egg-bacon style.

What claims do MY VAY products carry?

Talio tracks 3 marketing claims across MY VAY products, including Vegan, Plant Based and Organic.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.