# New Balance

Canonical HTML: https://www.talio.ai/food-beverage/brand/new-balance
Canonical Markdown: https://www.talio.ai/food-beverage/brand/new-balance/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-04-12T23:18:53.422Z

## Summary

New Balance is an American footwear and apparel company that specializes in athletic performance and lifestyle products. The brand is recognized for its focus on technical features, such as varied width sizing and proprietary cushioning technologies, catering to athletes and casual consumers alike. Founded in 1906 in Boston, Massachusetts, the company maintains a significant portion of its production within the United States and the United Kingdom.

## Public facts for agents

- Talio tracks 10 products for New Balance.
- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://www.newbalance.com/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 10
- Brand tier: mainstream brand

## FAQ

### What does New Balance do?

New Balance is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.