# NOIR

Canonical HTML: https://www.talio.ai/food-beverage/brand/noir
Canonical Markdown: https://www.talio.ai/food-beverage/brand/noir/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-07-31T22:05:34.042Z

## Summary

NOIR Health & Beauty is a Malaysian skincare brand founded by Eriyca Baiduri, offering halal, premium, and natural beauty products formulated using Japanese and Korean technology. The brand positions itself as a solution for diverse consumers while emphasizing women's empowerment and financial independence through its network of entrepreneurs. Its product portfolio focuses on skincare designed to enhance natural radiance and skin health.

## Public facts for agents

- Talio tracks 1 product for NOIR.
- Positioned as a challenger brand.
- Headquartered in Malaysia.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Malaysia

## Website

https://noir.my

## Social profiles

- Instagram (@eriyca.baiduri): https://www.instagram.com/eriyca.baiduri/

## Related ingredients

- None published.

## Related flavour profiles

- None published.

## Related supplier alternatives

- [12oclock](https://www.talio.ai/food-beverage/brand/12oclock)
- [7Lume](https://www.talio.ai/food-beverage/brand/7lume)
- [ADABI FROZEN FOOD SDN BHD](https://www.talio.ai/food-beverage/brand/adabi-frozen-food-sdn-bhd)

## Public stats

- Public category: Retail brand
- Products tracked: 1
- Brand tier: challenger brand
- Headquarters: Malaysia

## FAQ

### What does NOIR do?

NOIR is a food and beverage brand based in Malaysia, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.