Reviewed profile

food and beverage brand · public preview

Old Overholt

Retail brand

Public category
Retail brand
Products tracked
4
Brand tier
challenger brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Old Overholt covers.

Old Overholt is an American brand of rye whiskey, recognized as one of the oldest continuously produced whiskey brands in the United States. The product is distilled and bottled by the Beam Suntory company. It is positioned as a traditional, straight rye whiskey, often used in classic cocktails like the Old Fashioned or Manhattan. The brand primarily targets consumers seeking authentic, historical American whiskey profiles.

  • Talio tracks 4 products for Old Overholt.
  • Positioned as a challenger brand.

FAQ

Questions this page answers.

What does Old Overholt do?

Old Overholt is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.