food and beverage brandUpdated 28 Mar 2026

Old Overholt

Retail brand

Products tracked
4
Product claims
16
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Overview

What Old Overholt covers.

Old Overholt is an American brand of rye whiskey, recognized as one of the oldest continuously produced whiskey brands in the United States. The product is distilled and bottled by the Beam Suntory company. It is positioned as a traditional, straight rye whiskey, often used in classic cocktails like the Old Fashioned or Manhattan. The brand primarily targets consumers seeking authentic, historical American whiskey profiles.

  • Talio tracks 4 products for Old Overholt.
  • Positioned as a challenger brand.
  • Tracked products include old overholt 11 year cask strength straight rye whiskey 750ml, old overholt 114 proof straight rye whiskey 750ml and old overholt bottled in bond rye whiskey 750ml.
  • Products carry claims including Aged 11 Years, Aged Four Years and American Rye.

Products

4 of 4 products Talio tracks for Old Overholt.

  • old overholt 11 year cask strength straight rye whiskey 750ml

  • old overholt 114 proof straight rye whiskey 750ml

  • old overholt bottled in bond rye whiskey 750ml

  • old overholt straight rye whiskey 750ml

Product claims

Aged 11 YearsAged Four YearsAmerican RyeBottled In BondCask StrengthContains Rye WhiskeyEstablished 1910Established Over 150 Years

FAQ

Questions this page answers.

What does Old Overholt do?

Old Overholt is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Old Overholt make?

Talio tracks 4 products for Old Overholt, including old overholt 11 year cask strength straight rye whiskey 750ml, old overholt 114 proof straight rye whiskey 750ml and old overholt bottled in bond rye whiskey 750ml.

What claims do Old Overholt products carry?

Talio tracks 16 marketing claims across Old Overholt products, including Aged 11 Years, Aged Four Years and American Rye.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.