food and beverage brandUpdated 28 Mar 2026

PEEPS

Retail brand

Products tracked
11
Product claims
15
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Overview

What PEEPS covers.

PEEPS is a brand of marshmallow candy, primarily known for its chick and bunny shapes, manufactured by the family-owned company Just Born, Inc. The product is characterized by its fluffy marshmallow center coated in colored sugar, offering seasonal varieties for holidays like Easter, Halloween, and Christmas. PEEPS are positioned as an iconic, traditional sweet treat enjoyed by consumers across various age demographics.

  • Talio tracks 11 products for PEEPS.
  • Positioned as a mainstream brand.
  • Tracked products include peeps cake bites peeps flavor no artificial color 1 bag 2 oz sweet treats, peeps dr pepper flavored marshmallow chicks easter candy 5 count 15 oz 3 pack and peeps easter essentials variety pack candy 25 oz - sweet treats for easter celebrations - bonbon.
  • Ingredients declared most often across its range: corn syrup, sugar and gelatin.
  • Products carry claims including Gluten Free, Fat Free and Non-Chocolate Candy.

Products

6 of 11 products Talio tracks for PEEPS.

  • peeps cake bites peeps flavor no artificial color 1 bag 2 oz sweet treats

    cake

  • peeps dr pepper flavored marshmallow chicks easter candy 5 count 15 oz 3 pack

  • peeps easter essentials variety pack candy 25 oz - sweet treats for easter celebrations - bonbon

    candy

  • peeps harry potter butterbeer flavored marshmallow chicks easter candy walmart exclusive 10 count 30oz

    sugarcorn syrupgelatinnatural and artificial flavormaltodextringum arabicyellow 6potassium sorbate a preservative

  • peeps harry potter butterbeer flavored marshmallow chicks easter candy walmart exclusive 10ct 30oz

    sugarcorn syrupgelatinnatural and artificial flavormaltodextringum arabicyellow 6potassium sorbate a preservative

  • peeps marshmallow candies

    sugarcorn syrupgelatinfood starchfdc yellow 5fdc red 40

Most-used ingredients & product claims

Most-used ingredients

corn syrupsugargelatincarnauba waxyellow 5 tartrazineblue 1natural and artificial flavorgum arabic

Product claims

Gluten FreeFat FreeNon-Chocolate CandyAllergy FriendlyEaster Seasonal10 Count7 CaloriesNaturally and Artificially Flavored

FAQ

Questions this page answers.

What does PEEPS do?

PEEPS is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does PEEPS make?

Talio tracks 11 products for PEEPS, including peeps cake bites peeps flavor no artificial color 1 bag 2 oz sweet treats, peeps dr pepper flavored marshmallow chicks easter candy 5 count 15 oz 3 pack and peeps easter essentials variety pack candy 25 oz - sweet treats for easter celebrations - bonbon.

What claims do PEEPS products carry?

Talio tracks 15 marketing claims across PEEPS products, including Gluten Free, Fat Free and Non-Chocolate Candy.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.