food and beverage brandUpdated 21 May 2026

Pic's

Retail brand

Products tracked
2
Product claims
14
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Overview

What Pic's covers.

Pic's is a New Zealand-based manufacturer of peanut butter founded in 2007 by Pic Picot. The brand produces peanut butter using high-oleic peanuts and salt, intentionally avoiding added sugars and emulsifiers. Its products are distributed internationally and marketed toward consumers seeking natural, minimally processed food options.

  • Talio tracks 2 products for Pic's.
  • Positioned as a challenger brand.
  • Tracked products include pics peanut butter crunchy 380g and pics peanut butter smooth 380g.
  • Ingredients declared most often across its range: hi oleic peanuts and sea salt.
  • Products carry claims including All Natural, Dairy Free and Gluten Free.
  • Headquartered in New Zealand.

Products

2 of 2 products Talio tracks for Pic's.

  • pics peanut butter crunchy 380g

    hi oleic peanutssea salt

  • pics peanut butter smooth 380g

    sea salthi oleic peanuts

Most-used ingredients & product claims

Most-used ingredients

hi oleic peanutssea salt

Product claims

All NaturalDairy FreeGluten FreeHigh FiberNaturalNo EmulsifiersFreshly RoastedHigh in Protein

FAQ

Questions this page answers.

What does Pic's do?

Pic's is a food and beverage brand based in New Zealand, tracked in Talio's food and beverage intelligence platform.

What products does Pic's make?

Talio tracks 2 products for Pic's, including pics peanut butter crunchy 380g and pics peanut butter smooth 380g.

What claims do Pic's products carry?

Talio tracks 14 marketing claims across Pic's products, including All Natural, Dairy Free and Gluten Free.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.