Reviewed profile

food and beverage brand · public preview

Pic's

Retail brand

Public category
Retail brand
Products tracked
2
Brand tier
challenger brand
Headquarters
New Zealand
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Report a changeLog in for full recordLast reviewed 21 May 2026 · public preview data

Overview

What Pic's covers.

Pic's is a New Zealand-based manufacturer of peanut butter founded in 2007 by Pic Picot. The brand produces peanut butter using high-oleic peanuts and salt, intentionally avoiding added sugars and emulsifiers. Its products are distributed internationally and marketed toward consumers seeking natural, minimally processed food options.

  • Talio tracks 2 products for Pic's.
  • Positioned as a challenger brand.
  • Headquartered in New Zealand.

FAQ

Questions this page answers.

What does Pic's do?

Pic's is a food and beverage brand based in New Zealand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.