Reviewed profile

food and beverage brand · public preview

Plus & Minus

Retail brand

Public category
Retail brand
Brand tier
mainstream brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Plus & Minus covers.

Plus & Minus is a contemporary range of zero-alcohol wines crafted by Fourth Wave Wine, focusing on retaining the natural benefits of red wine. The brand positions itself by offering a 'plus' for antioxidants and a 'minus' for alcohol content. These wines are made using high-quality grapes from South Australian vineyards and include added grape skin extract (GSE) for enhanced antioxidant levels, without the use of artificial sweeteners. The target audience includes consumers seeking full-flavored wine alternatives without alcohol.

  • Positioned as a mainstream brand.

FAQ

Questions this page answers.

What does Plus & Minus do?

Plus & Minus is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

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No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.