Reviewed profile

food and beverage brand · public preview

Proform

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
United States
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Report a changeLog in for full recordLast reviewed 19 Jun 2026 · public preview data

Overview

What Proform covers.

ProForm is a manufacturer of home fitness equipment, including treadmills, exercise bikes, ellipticals, and rowers. The brand integrates its hardware with the iFIT interactive training platform to provide users with personalized, trainer-led workouts and automated machine adjustments. ProForm targets home-based fitness consumers seeking connected, technology-driven exercise solutions.

  • Positioned as a challenger brand.
  • Headquartered in United States.

FAQ

Questions this page answers.

What does Proform do?

Proform is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.