food and beverage brandUpdated 27 Apr 2026

Proper No. Twelve

Retail brand

Products tracked
2
Product claims
3
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Overview

What Proper No. Twelve covers.

Proper No. Twelve is an Irish whiskey brand founded by mixed martial artist Conor McGregor under the company Eire Born Spirits. The brand offers a blend of single malt and grain whiskey, positioning itself as an approachable and smooth spirit for a broad consumer audience. It is distributed globally in partnership with Proximo Spirits.

  • Talio tracks 2 products for Proper No. Twelve.
  • Positioned as a mainstream brand.
  • Tracked products include proper twelve black reserve irish whiskey 750ml and proper twelve irish apple 750ml.
  • Products carry claims including Aged, Finished in Chardonnay Barrels and Rich and Flavorful.
  • Headquartered in Ireland.

Products

2 of 2 products Talio tracks for Proper No. Twelve.

  • proper twelve black reserve irish whiskey 750ml

  • proper twelve irish apple 750ml

Product claims

AgedFinished in Chardonnay BarrelsRich and Flavorful

FAQ

Questions this page answers.

What does Proper No. Twelve do?

Proper No. Twelve is a food and beverage brand based in Ireland, tracked in Talio's food and beverage intelligence platform.

What products does Proper No. Twelve make?

Talio tracks 2 products for Proper No. Twelve, including proper twelve black reserve irish whiskey 750ml and proper twelve irish apple 750ml.

What claims do Proper No. Twelve products carry?

Talio tracks 3 marketing claims across Proper No. Twelve products, including Aged, Finished in Chardonnay Barrels and Rich and Flavorful.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.