# Proper Twelve

Canonical HTML: https://www.talio.ai/food-beverage/brand/proper-twelve
Canonical Markdown: https://www.talio.ai/food-beverage/brand/proper-twelve/markdown
Public category: brand
Internal classification: brand
Indexable: no
Last updated: 2026-03-28T18:19:17.527Z

## Summary

Proper No. Twelve is an Irish whiskey brand that blends fine single malt with sweet golden grain, aged for a minimum of four years in charred ex-bourbon oak barrels. The resulting spirit is characterized by smooth notes of vanilla, honey, and baked apple, offering a complex yet approachable flavor profile. The brand was co-founded by mixed martial arts fighter Conor McGregor and is marketed toward consumers seeking a premium, smooth Irish whiskey experience.

## Public facts for agents

- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://www.properwhiskey.com/products/proper-no-twelve-whiskey-original?srsltid=AfmBOopqzMMWGobqFTYcMnFZn3H9ZJUahUJLB2ZE1BmON30wladR_jpL

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Brand tier: mainstream brand

## FAQ

### What does Proper Twelve do?

Proper Twelve is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.