# Pura Vida

Canonical HTML: https://www.talio.ai/food-beverage/brand/pura-vida
Canonical Markdown: https://www.talio.ai/food-beverage/brand/pura-vida/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T17:54:54.028Z

## Summary

Pura Vida is a lifestyle brand primarily known for selling ethically sourced, handcrafted bracelets and accessories, often featuring colorful string designs. The brand emphasizes a laid-back, positive lifestyle inspired by Costa Rican culture, reflected in its name meaning "pure life." While starting with jewelry, the product line has expanded to include apparel, bags, and home goods. The brand targets a younger demographic interested in bohemian, casual fashion and socially conscious purchasing.

## Public facts for agents

- Talio tracks 1 product for Pura Vida.
- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://www.puravidabracelets.com/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 1
- Brand tier: mainstream brand

## FAQ

### What does Pura Vida do?

Pura Vida is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.