# Pura Vida

Canonical HTML: https://www.talio.ai/food-beverage/brand/pura-vida
Canonical Markdown: https://www.talio.ai/food-beverage/brand/pura-vida/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T17:54:54.028Z

## Summary

Pura Vida is a lifestyle brand primarily known for selling ethically sourced, handcrafted bracelets and accessories, often featuring colorful string designs. The brand emphasizes a laid-back, positive lifestyle inspired by Costa Rican culture, reflected in its name meaning "pure life." While starting with jewelry, the product line has expanded to include apparel, bags, and home goods. The brand targets a younger demographic interested in bohemian, casual fashion and socially conscious purchasing.

## Public facts for agents

- Talio tracks 2 products for Pura Vida.
- Positioned as a mainstream brand.
- Tracked products include 2-pack moringa powder capsules organic - pura vida moringa leaf energy metabolism immune support 120ct 500mg caps supplement healthcare and pura vida xo rum 70cl.
- Ingredients declared most often across its range: moringa leaf powder, organic moringa leaf powder and vegetarian hydroxypropyl methylcellulose capsule.
- Products carry claims including Caffeine Free, High in Antioxidants and Organic.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.puravidabracelets.com/

## Social profiles

- None published.

## Products

- 2-pack moringa powder capsules organic - pura vida moringa leaf energy metabolism immune support 120ct 500mg caps supplement healthcare — organic moringa leaf powder, moringa leaf powder, vegetarian hydroxypropyl methylcellulose capsule
- pura vida xo rum 70cl

## Related ingredients

- moringa leaf powder
- organic moringa leaf powder
- vegetarian hydroxypropyl methylcellulose capsule

## Related flavour profiles

- None published.

## Product claims

- Caffeine Free
- High in Antioxidants
- Organic
- Product of Costa Rica
- Pure
- Supports Immune Health

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 2
- Brand tier: mainstream brand
- Product claims: 6

## FAQ

### What does Pura Vida do?

Pura Vida is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Pura Vida make?

Talio tracks 2 products for Pura Vida, including 2-pack moringa powder capsules organic - pura vida moringa leaf energy metabolism immune support 120ct 500mg caps supplement healthcare and pura vida xo rum 70cl.

### What claims do Pura Vida products carry?

Talio tracks 6 marketing claims across Pura Vida products, including Caffeine Free, High in Antioxidants and Organic.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.