# Pura

Canonical HTML: https://www.talio.ai/food-beverage/brand/pura
Canonical Markdown: https://www.talio.ai/food-beverage/brand/pura/markdown
Public category: brand
Internal classification: brand
Indexable: no
Last updated: 2026-03-28T21:08:49.604Z

## Summary

Pura develops and sells smart home fragrance systems, including app-controlled diffusers for both home and car use. The brand offers a wide variety of fragrances from established third-party brands like NEST New York and Capri Blue, alongside its own collections. Pura positions itself in the premium home wellness sector, allowing consumers to customize scent intensity and scheduling via smart technology.

## Public facts for agents

- Positioned as a challenger brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://pura.com/?srsltid=AfmBOopeJWmjMguE-yOHW5XfLQ4cITt5GXoyydCaemer5sFib2kGU_9h

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Brand tier: challenger brand

## FAQ

### What does Pura do?

Pura is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.