# Rare Beauty

Canonical HTML: https://www.talio.ai/food-beverage/brand/rare-beauty
Canonical Markdown: https://www.talio.ai/food-beverage/brand/rare-beauty/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T20:13:09.939Z

## Summary

Rare Beauty is a vegan and cruelty-free cosmetics brand founded by Selena Gomez, offering a range of makeup products across face, eye, and lip categories. The brand emphasizes creating accessible, high-performance products, exemplified by bestsellers like the Soft Pinch Liquid Blush. A core component of the brand's mission involves social impact, dedicating one percent of annual sales to the Rare Impact Fund to support mental health services.

## Public facts for agents

- Talio tracks 90 products for Rare Beauty.
- Positioned as a challenger brand.
- Tracked products include always an optimist 4-in-1 mist 140g, always an optimist 4-in-1 mist mini and always an optimist illuminating primer 28ml.
- Ingredients declared most often across its range: water, glycerin and 12-hexanediol.
- Products carry claims including Long Lasting, Hydrating and Comfort.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://www.rarebeauty.com/

## Social profiles

- None published.

## Products

- always an optimist 4-in-1 mist 140g — water, capryliccapric triglyceride, glycerin, dipropylene glycol, niacinamide, 12-hexanediol, butylene glycol, panthenol
- always an optimist 4-in-1 mist mini — water, capryliccapric triglyceride, glycerin, dipropylene glycol, niacinamide, 12-hexanediol, butylene glycol, panthenol
- always an optimist illuminating primer 28ml — water, glycerin, ethylhexyl palmitate, isohexadecane, synthetic fluorphlogopite, acrylamidesodium acryloyldimethyltaurate copolymer, capryliccapric triglyceride, sunflower seed oil
- always an optimist illuminating primer mini — water, glycerin, ethylhexyl palmitate, isohexadecane, synthetic fluorphlogopite, acrylamidesodium acryloyldimethyltaurate copolymer, capryliccapric triglyceride, sunflower seed oil
- always an optimist pore diffusing primer 28ml — water, dimethicone, methyl trimethicone, dipropylene glycol, glycerin, butylene glycol, vinyl dimethiconemethicone silsesquioxane crosspolymer, dimethiconevinyl dimethicone crosspolymer
- always an optimist powder brush

## Related ingredients

- water
- glycerin
- 12-hexanediol
- butylene glycol
- caprylyl glycol
- phenoxyethanol
- titanium dioxide
- tocopherol

## Related flavour profiles

- None published.

## Product claims

- Long Lasting
- Hydrating
- Comfort
- Limited Edition
- No Gravity
- Soft
- Comforting
- Lightweight

## Related supplier alternatives

- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)
- [1 in 6 Snacks](https://www.talio.ai/food-beverage/brand/1-in-6-snacks)
- [100 Cal Snacks](https://www.talio.ai/food-beverage/brand/100-cal-snacks)

## Public stats

- Public category: Retail brand
- Products tracked: 90
- Brand tier: challenger brand
- Product claims: 133
- Headquarters: United States

## FAQ

### What does Rare Beauty do?

Rare Beauty is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### What products does Rare Beauty make?

Talio tracks 90 products for Rare Beauty, including always an optimist 4-in-1 mist 140g, always an optimist 4-in-1 mist mini and always an optimist illuminating primer 28ml.

### What claims do Rare Beauty products carry?

Talio tracks 133 marketing claims across Rare Beauty products, including Long Lasting, Hydrating and Comfort.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.