# Rare Beauty

Canonical HTML: https://www.talio.ai/food-beverage/brand/rare-beauty
Canonical Markdown: https://www.talio.ai/food-beverage/brand/rare-beauty/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T20:13:09.939Z

## Summary

Rare Beauty is a vegan and cruelty-free cosmetics brand founded by Selena Gomez, offering a range of makeup products across face, eye, and lip categories. The brand emphasizes creating accessible, high-performance products, exemplified by bestsellers like the Soft Pinch Liquid Blush. A core component of the brand's mission involves social impact, dedicating one percent of annual sales to the Rare Impact Fund to support mental health services.

## Public facts for agents

- Talio tracks 90 products for Rare Beauty.
- Positioned as a challenger brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://www.rarebeauty.com/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 90
- Brand tier: challenger brand

## FAQ

### What does Rare Beauty do?

Rare Beauty is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.