# RED

Canonical HTML: https://www.talio.ai/food-beverage/brand/red
Canonical Markdown: https://www.talio.ai/food-beverage/brand/red/markdown
Public category: brand
Internal classification: brand
Indexable: no
Last updated: 2026-03-28T21:26:52.743Z

## Summary

(RED) is an organization that partners with global brands and individuals to create products and experiences that raise funds for global health initiatives, primarily focusing on the fight against AIDS. Since its founding in 2006, the organization has generated over $800 million for the Global Fund to support life-saving HIV programs. The brand's model encourages consumers to support the cause by purchasing (RED) branded products or donating directly. Its target audience includes socially conscious consumers and major corporations seeking cause-marketing partnerships.

## Public facts for agents

- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://www.red.org/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Brand tier: mainstream brand

## FAQ

### What does RED do?

RED is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.