# RooBar

Canonical HTML: https://www.talio.ai/food-beverage/brand/roobar
Canonical Markdown: https://www.talio.ai/food-beverage/brand/roobar/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-06-19T13:15:25.512Z

## Summary

Roobar is a brand specializing in organic, plant-based energy bars made from raw, vegan, and gluten-free ingredients. The company focuses on clean-label snacks designed for health-conscious consumers seeking natural nutrition. Their product line includes various fruit and nut-based bars produced without added sugars or preservatives.

## Public facts for agents

- Talio tracks 3 products for RooBar.
- Positioned as a challenger brand.
- Tracked products include roobar chocolate peanut bar 30g, roobar coconut bar and roobar protein chocolate peanut bar 40g.
- Ingredients declared most often across its range: chia seed, coconut flake and date.
- Products carry claims including Gluten Free, Organic and Vegan.
- Headquartered in Bulgaria.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Bulgaria

## Website

https://smartorganic.com

## Social profiles

- None published.

## Products

- roobar chocolate peanut bar 30g
- roobar coconut bar — date, coconut flake, chia seed, lemon oil
- roobar protein chocolate peanut bar 40g

## Related ingredients

- chia seed
- coconut flake
- date
- lemon oil

## Related flavour profiles

- None published.

## Product claims

- Gluten Free
- Organic
- Vegan
- Chocolate Covered
- High in Protein
- No Added Sugar
- Raw

## Related supplier alternatives

- [AlphaLife Sciences](https://www.talio.ai/food-beverage/brand/alphalife-sciences)
- [Alpi Nature](https://www.talio.ai/food-beverage/brand/alpi-nature)
- [Alteya Organics](https://www.talio.ai/food-beverage/brand/alteya-organics)

## Public stats

- Public category: Retail brand
- Products tracked: 3
- Brand tier: challenger brand
- Product claims: 7
- Headquarters: Bulgaria

## FAQ

### What does RooBar do?

RooBar is a food and beverage brand based in Bulgaria, tracked in Talio's food and beverage intelligence platform.

### What products does RooBar make?

Talio tracks 3 products for RooBar, including roobar chocolate peanut bar 30g, roobar coconut bar and roobar protein chocolate peanut bar 40g.

### What claims do RooBar products carry?

Talio tracks 7 marketing claims across RooBar products, including Gluten Free, Organic and Vegan.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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