food and beverage brandUpdated 28 Mar 2026

Rotten

Retail brand

Products tracked
23
Product claims
21
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Overview

What Rotten covers.

Rotten specializes in producing gummy candies, primarily Gummy Wormz and Gummy Cruncheez, offered in original, sour, and spicy sour varieties. The brand positions itself as a healthier alternative to traditional candy by formulating its products to be synthetic dye-free, contain 60% less sugar (under 9 grams per serving), and be packed with prebiotics and protein. Rotten targets consumers who enjoy candy but are seeking snacks with improved nutritional profiles, emphasizing premium ingredients and flavor.

  • Talio tracks 23 products for Rotten.
  • Positioned as a challenger brand.
  • Tracked products include 8pk of gummy worms original sour candy snacks 18 oz bags, 8pk variety of sour gummy worms and sour gummy cruncheez candy snacks 18 oz bags and 8pk variety of sour gummy worms and sour gummy cruncheez candy snacks 18 oz bags corn bonbon.
  • Ingredients declared most often across its range: allulose, cane sugar and citric acid.
  • Products carry claims including Less Sugar, Gluten Free and Reduced Sugar.

Products

6 of 23 products Talio tracks for Rotten.

  • 8pk of gummy worms original sour candy snacks 18 oz bags

    alluloseglucose syrupmaizechicory root fibercane sugarcorn starch-modifiedgelatinvegetable glycerine
  • 8pk variety of sour gummy worms and sour gummy cruncheez candy snacks 18 oz bags

    allulosesoluble vegetable fiberglucose syrupcane sugardextrosecorn starch-modifiedgelatinchicory root fiber
  • 8pk variety of sour gummy worms and sour gummy cruncheez candy snacks 18 oz bags corn bonbon

    allulosesoluble vegetable fiber maizeglucose syrupcane sugardextrosecorn starch-modifiedgelatinchicory root fiber
  • all flavor variety pack 8-pack 53 oz xl share size

    allulosesoluble vegetable fiberglucose syrupcane sugardextrosecorn starchgelatinchicory root fiber
  • all flavor variety sampler 4x18oz

  • core flavor variety pack share size

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Rotten do?

Rotten is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Rotten make?

Talio tracks 23 products for Rotten, including 8pk of gummy worms original sour candy snacks 18 oz bags, 8pk variety of sour gummy worms and sour gummy cruncheez candy snacks 18 oz bags and 8pk variety of sour gummy worms and sour gummy cruncheez candy snacks 18 oz bags corn bonbon.

What claims do Rotten products carry?

Talio tracks 21 marketing claims across Rotten products, including Less Sugar, Gluten Free and Reduced Sugar.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.