Reviewed profile

food and beverage brand · public preview

Rotten

Retail brand

Public category
Retail brand
Products tracked
18
Brand tier
challenger brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Rotten covers.

Rotten specializes in producing gummy candies, primarily Gummy Wormz and Gummy Cruncheez, offered in original, sour, and spicy sour varieties. The brand positions itself as a healthier alternative to traditional candy by formulating its products to be synthetic dye-free, contain 60% less sugar (under 9 grams per serving), and be packed with prebiotics and protein. Rotten targets consumers who enjoy candy but are seeking snacks with improved nutritional profiles, emphasizing premium ingredients and flavor.

  • Talio tracks 18 products for Rotten.
  • Positioned as a challenger brand.

FAQ

Questions this page answers.

What does Rotten do?

Rotten is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.