# simplyFUEL

Canonical HTML: https://www.talio.ai/food-beverage/brand/simplyfuel
Canonical Markdown: https://www.talio.ai/food-beverage/brand/simplyfuel/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T16:47:00.836Z

## Summary

simplyFUEL manufactures and sells ready-to-eat protein balls made with simple, whole-food ingredients, positioning them as a gluten-free, on-the-go fuel source. The brand was founded by Mitzi Dulan, a sports nutritionist, who initially developed the product for professional athletes, including the Kansas City Royals. The product line targets health-conscious consumers, busy families, and athletes seeking high-quality, convenient snacks for pre- or post-workout nutrition.

## Public facts for agents

- Talio tracks 18 products for simplyFUEL.
- Positioned as a challenger brand.
- Tracked products include chocolate chip cookie dough protein balls 12oz - gluten free probiotics snack, simplyfuel brownie batter whey protein balls - 8g protein - 8oz and simplyfuel chocolate chip cookie dough protein balls 12 oz.
- Ingredients declared most often across its range: honey, gluten free oat and natural peanut butter.
- Products carry claims including Gluten Free, High in Protein and Made With Real Ingredients.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://simplyfuel.com/

## Social profiles

- None published.

## Products

- chocolate chip cookie dough protein balls 12oz - gluten free probiotics snack
- simplyfuel brownie batter whey protein balls - 8g protein - 8oz — gluten free oat, honey, natural peanut butter, whey protein concentrate, sugar, unsweetened chocolate, cocoa butter, sunflower lecithin
- simplyfuel chocolate chip cookie dough protein balls 12 oz — protein
- simplyfuel chocolate chip cookie dough whey protein balls - 8g protein - 8oz — gluten free oat, honey, natural peanut butter, whey protein concentrate, sugar, unsweetened chocolate, cocoa butter, sunflower lecithin
- simplyfuel chocolate chip cookie dough whey protein balls - 8g protein - 8oz10ct — gluten free oat, honey, natural peanut butter, whey protein concentrate, vegetable glycerin, sea salt, chocolate chips sugar unsweetened chocolate cocoa butter sunflower lecithin vanilla
- simplyfuel chocolate coconut peanut butter whey protein balls - 8g protein - 8oz — gluten free oat, honey, natural peanut butter, whey protein concentrate, sugar, unsweetened chocolate, cocoa butter, sunflower lecithin

## Related ingredients

- honey
- gluten free oat
- natural peanut butter
- whey protein concentrate
- sea salt
- cocoa butter
- sugar
- sunflower lecithin

## Related flavour profiles

- None published.

## Product claims

- Gluten Free
- High in Protein
- Made With Real Ingredients
- 10g Protein Per Serving
- No Artificial Ingredients
- 5g Protein
- Organic
- No Artificial Additives

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 18
- Brand tier: challenger brand
- Product claims: 18

## FAQ

### What does simplyFUEL do?

simplyFUEL is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does simplyFUEL make?

Talio tracks 18 products for simplyFUEL, including chocolate chip cookie dough protein balls 12oz - gluten free probiotics snack, simplyfuel brownie batter whey protein balls - 8g protein - 8oz and simplyfuel chocolate chip cookie dough protein balls 12 oz.

### What claims do simplyFUEL products carry?

Talio tracks 18 marketing claims across simplyFUEL products, including Gluten Free, High in Protein and Made With Real Ingredients.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.