Reviewed profile

food and beverage brand · public preview

Smiley

Retail brand

Public category
Retail brand
Products tracked
5
Brand tier
mainstream brand
Headquarters
United Kingdom
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Report a changeLog in for full recordLast reviewed 18 Jun 2026 · public preview data

Overview

What Smiley covers.

Smiley is a global lifestyle brand that licenses its iconic yellow face logo for use across fashion, beauty, home goods, and food and beverage products. Founded by Franklin Loufrani in 1971, the company operates as a brand management firm that partners with various retailers and manufacturers to incorporate its trademarked imagery into consumer goods. The brand emphasizes positive messaging and social impact through its associated Smiley Movement and charitable initiatives.

  • Talio tracks 5 products for Smiley.
  • Positioned as a mainstream brand.
  • Headquartered in United Kingdom.

FAQ

Questions this page answers.

What does Smiley do?

Smiley is a food and beverage brand based in United Kingdom, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.