# The Gut Stuff

Canonical HTML: https://www.talio.ai/food-beverage/brand/the-gut-stuff
Canonical Markdown: https://www.talio.ai/food-beverage/brand/the-gut-stuff/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T17:04:58.085Z

## Summary

The Gut Stuff is a brand focused on making gut health accessible and affordable, positioning itself as an educational resource alongside its product offerings. The company sells high-fiber food products, including bars and drink mixes, designed to support digestive wellness. Founded by Lisa and Alana Macfarlane, the brand emphasizes expert backing and provides extensive educational content through its website and podcast, targeting consumers interested in improving their gut health.

## Public facts for agents

- Talio tracks 8 products for The Gut Stuff.
- Positioned as a challenger brand.
- Tracked products include the gut stuff high fibre bars gut it all bundle low calorie healthy snack bars vegan gluten free 10g fibre 5 flavours 60x35g, the gut stuff high fibre bars low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 12x35g and the gut stuff high fibre bars variety box low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 1224x35g.
- Ingredients declared most often across its range: chicory fibre, date paste and sunflower oil.
- Products carry claims including High Fiber, Gluten Free and Vegan.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://thegutstuff.com/

## Social profiles

- TikTok (@thegutstuff): https://www.tiktok.com/@thegutstuff — 22,543 followers

## Products

- the gut stuff high fibre bars gut it all bundle low calorie healthy snack bars vegan gluten free 10g fibre 5 flavours 60x35g
- the gut stuff high fibre bars low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 12x35g
- the gut stuff high fibre bars variety box low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 1224x35g
- the gut stuff high fibre fruit nut bar - cocoa hazelnut 3 x 35g — date paste, chicory fibre, hazelnut, fat-reduced cocoa powder, sunflower seed, sunflower oil
- the gut stuff high fibre fruit nut bar - peanut butter 3 x 35g — date paste, chicory fibre, peanut, peanut butter, sunflower seed, sunflower oil, sea salt
- the gut stuff high fibre fruit nut bar - sea salt caramel 3 x 35g — date paste, chicory fibre, peanut, cashew butter, sunflower seed, sunflower oil, sea salt, natural flavouring

## Related ingredients

- chicory fibre
- date paste
- sunflower oil
- sunflower seed
- peanut
- sea salt
- cashew butter
- fat-reduced cocoa powder

## Related flavour profiles

- None published.

## Product claims

- High Fiber
- Gluten Free
- Vegan
- Low Calorie
- One of Five a Day
- No Artificial Ingredients
- No Preservatives
- 114 Calories Per Bar

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 8
- Brand tier: challenger brand
- Product claims: 13

## FAQ

### What does The Gut Stuff do?

The Gut Stuff is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does The Gut Stuff make?

Talio tracks 8 products for The Gut Stuff, including the gut stuff high fibre bars gut it all bundle low calorie healthy snack bars vegan gluten free 10g fibre 5 flavours 60x35g, the gut stuff high fibre bars low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 12x35g and the gut stuff high fibre bars variety box low calorie healthy snacks vegan gluten free 10g fibre 5 flavours 1224x35g.

### What claims do The Gut Stuff products carry?

Talio tracks 13 marketing claims across The Gut Stuff products, including High Fiber, Gluten Free and Vegan.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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