Reviewed profile

food and beverage brand · public preview

The NOW

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
United States
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Report a changeLog in for full recordLast reviewed 29 May 2026 · public preview data

Overview

What The NOW covers.

The NOW is a wellness brand that operates a network of neighborhood massage studios offering a variety of therapeutic services, including Swedish-inspired, energy-balancing, and sports-focused massages. In addition to its spa services, the company retails a curated line of wellness products, such as skincare, home fragrance, and massage tools under its own brand. The company positions itself as a lifestyle-oriented spa experience, offering membership programs to encourage consistent self-care.

  • Positioned as a challenger brand.
  • Headquartered in United States.

FAQ

Questions this page answers.

What does The NOW do?

The NOW is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.