# The Ordinary

Canonical HTML: https://www.talio.ai/food-beverage/brand/the-ordinary
Canonical Markdown: https://www.talio.ai/food-beverage/brand/the-ordinary/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T19:05:10.191Z

## Summary

The Ordinary is a skincare brand known for offering clinical formulations with integrity, focusing on transparency and efficacy. The product line features a wide array of ingredients, such as Retinoids, Vitamin C, and Hyaluronic Acid, organized by function and step in a skincare routine. The brand targets consumers seeking straightforward, ingredient-focused solutions at accessible price points.

## Public facts for agents

- Talio tracks 92 products for The Ordinary.
- Positioned as a mainstream brand.
- Tracked products include 100 cold-pressed virgin marula oil 30g, 100 plant-derived squalane and amino acids b5.
- Ingredients declared most often across its range: water, glycerin and chlorphenesin.
- Products carry claims including Clinically Formulated, Hydrating and Light Protected Packaging.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://theordinary.com/en-us

## Social profiles

- None published.

## Products

- 100 cold-pressed virgin marula oil 30g — sclerocarya birrea seed oil
- 100 plant-derived squalane — squalane
- amino acids b5 — water, propanediol, betaine, sodium pca, panthenol, sodium lactate, arginine, pca
- best seller collection — squalane, sorbitan olivate, water, trihydroxystearin, betaine, jojoba esters, helianthus annuus seed wax, sodium pca
- caffeine solution 5 egcg eye serum — water, caffeine, maltodextrin, glycerin, propanediol, hyaluronic acid, pentylene glycol, hydroxyethylcellulose
- daily hydration glass bottle

## Related ingredients

- water
- glycerin
- chlorphenesin
- phenoxyethanol
- propanediol
- trisodium ethylenediamine disuccinate
- citric acid
- pentylene glycol

## Related flavour profiles

- None published.

## Product claims

- Clinically Formulated
- Hydrating
- Light Protected Packaging
- Vegan
- Brightening
- Anti-Aging
- Evens Skin Tone
- Acne Treatment

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 92
- Brand tier: mainstream brand
- Product claims: 199

## FAQ

### What does The Ordinary do?

The Ordinary is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does The Ordinary make?

Talio tracks 92 products for The Ordinary, including 100 cold-pressed virgin marula oil 30g, 100 plant-derived squalane and amino acids b5.

### What claims do The Ordinary products carry?

Talio tracks 199 marketing claims across The Ordinary products, including Clinically Formulated, Hydrating and Light Protected Packaging.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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