Reviewed profile

food and beverage brand · public preview

The Potion

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
Netherlands
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Report a changeLog in for full recordLast reviewed 22 Jun 2026 · public preview data

Overview

What The Potion covers.

The Potion Studio is a haircare brand that offers multifunctional, botanical-based products designed for all curl textures. Founded by Aziza El Wanni, the brand emphasizes simplified, adaptive formulas that cater to diverse hair needs and climates. Their product range includes leave-in conditioners, moisturizers, and hair accessories.

  • Positioned as a challenger brand.
  • Headquartered in Netherlands.

FAQ

Questions this page answers.

What does The Potion do?

The Potion is a food and beverage brand based in Netherlands, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.