# Tru

Canonical HTML: https://www.talio.ai/food-beverage/brand/tru
Canonical Markdown: https://www.talio.ai/food-beverage/brand/tru/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T23:10:00.875Z

## Summary

TRUHAIR offers a range of haircare solutions focused on volume enhancement, root touch-up, and temporary color concealment. The brand positions itself by combining botanical ingredients with scientific formulation to deliver effective products like root concealer powders and volume refresh treatments. Their product line targets consumers seeking convenient, at-home methods to maintain hair color between salon visits and achieve increased hair volume.

## Public facts for agents

- Talio tracks 4 products for Tru.
- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://truhair.com/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 4
- Brand tier: mainstream brand

## FAQ

### What does Tru do?

Tru is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.