# Tru

Canonical HTML: https://www.talio.ai/food-beverage/brand/tru
Canonical Markdown: https://www.talio.ai/food-beverage/brand/tru/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T23:10:00.875Z

## Summary

TRUHAIR offers a range of haircare solutions focused on volume enhancement, root touch-up, and temporary color concealment. The brand positions itself by combining botanical ingredients with scientific formulation to deliver effective products like root concealer powders and volume refresh treatments. Their product line targets consumers seeking convenient, at-home methods to maintain hair color between salon visits and achieve increased hair volume.

## Public facts for agents

- Talio tracks 6 products for Tru.
- Positioned as a mainstream brand.
- Tracked products include tru calming drink magnesium glycinate sparkling water with real fruit juice flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12, tru dream calming drink magnesium glycinate sparkling water with real fruit juice cherry berry flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12 and tru organic energy drink caffeinated sparkling water with real fruit juice flavored seltzer natural caffeine no added sugar keto vegan kosher gluten free 12 fl oz pack of 12.
- Ingredients declared most often across its range: carbonated water, organic apple juice concentrate and organic lemon juice concentrate.
- Products carry claims including Gluten Free, Kosher and No Added Sugar.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://truhair.com/

## Social profiles

- None published.

## Products

- tru calming drink magnesium glycinate sparkling water with real fruit juice flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12 — organic monk fruit extract, magnesium glycinate, organic flavor, organic lemon juice concentrate, organic apple juice concentrate, carbonated water, stevviol glycoside
- tru dream calming drink magnesium glycinate sparkling water with real fruit juice cherry berry flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12 — carbonated water, organic apple juice concentrate, organic lemon juice concentrate, organic flavors, magnesium glycinate, organic stevia extract, organic monk fruit extract
- tru organic energy drink caffeinated sparkling water with real fruit juice flavored seltzer natural caffeine no added sugar keto vegan kosher gluten free 12 fl oz pack of 12 — organic monk fruit extract, organic stevia extract, organic caffeine, organic flavor, organic lemon juice concentrate, organic apple juice concentrate, carbonated water
- tru organic energy drink variety pack caffeinated sparkling water with real fruit juice 3 flavors natural caffeine no added sugar keto vegan kosher gluten free 12 fl oz pack of 12 — carbonated water, organic apple juice concentrate, organic lemon juice concentrate, organic flavors, organic caffeine, organic stevia extract, organic monk fruit extract
- tru refresh seltzer sparkling water with electrolytes prickly pear lemon balm real blackberry juice sweetened with monk fruit stevia gluten free vegan caffeine free 12 fl oz cans 12 pack — carbonated water
- tru ultimate mary mix authentic bold bloody mary mix for cocktails recipes tangy versatile party drink mixer perfect for cooking grilling dipping 5 fl oz pack of 6 — lime, spicy hot sauce, ripe tomato, aromatic spice

## Related ingredients

- carbonated water
- organic apple juice concentrate
- organic lemon juice concentrate
- organic monk fruit extract
- organic stevia extract
- magnesium glycinate
- organic caffeine
- organic flavor

## Related flavour profiles

- None published.

## Product claims

- Gluten Free
- Kosher
- No Added Sugar
- Vegan
- Caffeine Free
- Real Fruit Juice
- 10 Calories
- 40mg Per Serving

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 6
- Brand tier: mainstream brand
- Product claims: 28

## FAQ

### What does Tru do?

Tru is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Tru make?

Talio tracks 6 products for Tru, including tru calming drink magnesium glycinate sparkling water with real fruit juice flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12, tru dream calming drink magnesium glycinate sparkling water with real fruit juice cherry berry flavored seltzer caffeine free no added sugar keto vegan kosher gluten free 12 fl oz pack of 12 and tru organic energy drink caffeinated sparkling water with real fruit juice flavored seltzer natural caffeine no added sugar keto vegan kosher gluten free 12 fl oz pack of 12.

### What claims do Tru products carry?

Talio tracks 28 marketing claims across Tru products, including Gluten Free, Kosher and No Added Sugar.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.