# True Protein

Canonical HTML: https://www.talio.ai/food-beverage/brand/true-protein
Canonical Markdown: https://www.talio.ai/food-beverage/brand/true-protein/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T21:07:44.481Z

## Summary

True Protein is an Australian-based brand specializing in sports nutrition supplements, including whey protein, plant protein, protein bars, and performance enhancers like creatine and pre-workouts. The brand positions itself on using all-natural ingredients and maintaining transparency in its formulations. It targets consumers focused on fitness goals such as lean muscle gain, weight loss, and general health and wellbeing. True Protein emphasizes its commitment to in-house manufacturing and producing Australian-made products.

## Public facts for agents

- Talio tracks 4 products for True Protein.
- Positioned as a mainstream brand.
- Tracked products include true protein bar cookies cream 63g, true protein bar rich chocolate 63g and true protein bar toasted coconut 63g.
- Ingredients declared most often across its range: chia seed, cocoa powder and date.
- Products carry claims including Made in Australia, Source of Fiber and Whole Foods Based.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.trueprotein.com.au/

## Social profiles

- None published.

## Products

- true protein bar cookies cream 63g
- true protein bar rich chocolate 63g
- true protein bar toasted coconut 63g
- true protein protein bar choc peanut butter 63g — date, whey protein concentrate, hydrolysed collagen, peanut butter, roasted peanut, ground sesame seed, cocoa powder, whey protein crisp

## Related ingredients

- chia seed
- cocoa powder
- date
- ground sesame seed
- himalayan pink rock salt
- hydrolysed collagen
- natural flavour
- organic virgin coconut oil

## Related flavour profiles

- None published.

## Product claims

- Made in Australia
- Source of Fiber
- Whole Foods Based
- Collagen and Whey Protein
- 17g Protein Per Serving
- 18 Grams of Protein
- High in Protein
- Rich Cocoa Flavor

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 4
- Brand tier: mainstream brand
- Product claims: 9

## FAQ

### What does True Protein do?

True Protein is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does True Protein make?

Talio tracks 4 products for True Protein, including true protein bar cookies cream 63g, true protein bar rich chocolate 63g and true protein bar toasted coconut 63g.

### What claims do True Protein products carry?

Talio tracks 9 marketing claims across True Protein products, including Made in Australia, Source of Fiber and Whole Foods Based.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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