# True

Canonical HTML: https://www.talio.ai/food-beverage/brand/true
Canonical Markdown: https://www.talio.ai/food-beverage/brand/true/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T15:07:57.678Z

## Summary

True Officials is an online retailer specializing in high-quality sports officiating products, including uniforms, apparel, and gear for various sports. The company leverages over 40 years of on-field officiating experience to curate products that prioritize mobility and comfort for referees and umpires. They offer customizable sportswear and carry major brands for sports such as baseball, softball, basketball, and football. The target audience consists of sports officials and associations across the United States.

## Public facts for agents

- Talio tracks 6 products for True.
- Positioned as a challenger brand.
- Tracked products include true dates creamy peanut butter dates pouch 100 g, true dates sour apple dates pouch 100 g and true dates sour cola dates pouch 100 g.
- Ingredients declared most often across its range: chicory root fiber, date and natural flavouring.
- Products carry claims including High Fiber, Natural Flavors and No Added Sugar.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://trueofficials.com/

## Social profiles

- None published.

## Products

- true dates creamy peanut butter dates pouch 100 g — date, peanut butter, chicory root fiber, salt, coconut, natural flavouring
- true dates sour apple dates pouch 100 g — date, chicory root fiber, vegetable fat coconut, natural flavouring, acid malic
- true dates sour cola dates pouch 100 g — date, chicory root fiber, malic acid, vegetable fat coconut, natural flavouring
- true dates sour watermelon dates pouch 100 g — date, chicory root fiber, vegetable fat coconut, natural flavouring, acid malic
- true dates sweet peach dates pouch 100 g — date, chicory root fiber, vegetable fat coconut, natural flavouring, acid malic
- true organic sheeps milk skyr nature 2x115g — milk, pasteurized skimmed sheeps milk, pasteurized sheeps cream

## Related ingredients

- chicory root fiber
- date
- natural flavouring
- vegetable fat coconut
- acid malic
- coconut
- malic acid
- milk

## Related flavour profiles

- None published.

## Product claims

- High Fiber
- Natural Flavors
- No Added Sugar
- Vegan
- 1% For The Planet
- Dietary Suitable
- High in Protein
- Low Fat

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 6
- Brand tier: challenger brand
- Product claims: 10

## FAQ

### What does True do?

True is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does True make?

Talio tracks 6 products for True, including true dates creamy peanut butter dates pouch 100 g, true dates sour apple dates pouch 100 g and true dates sour cola dates pouch 100 g.

### What claims do True products carry?

Talio tracks 10 marketing claims across True products, including High Fiber, Natural Flavors and No Added Sugar.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.