# True

Canonical HTML: https://www.talio.ai/food-beverage/brand/true
Canonical Markdown: https://www.talio.ai/food-beverage/brand/true/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T15:07:57.678Z

## Summary

True Officials is an online retailer specializing in high-quality sports officiating products, including uniforms, apparel, and gear for various sports. The company leverages over 40 years of on-field officiating experience to curate products that prioritize mobility and comfort for referees and umpires. They offer customizable sportswear and carry major brands for sports such as baseball, softball, basketball, and football. The target audience consists of sports officials and associations across the United States.

## Public facts for agents

- Talio tracks 6 products for True.
- Positioned as a challenger brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://trueofficials.com/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 6
- Brand tier: challenger brand

## FAQ

### What does True do?

True is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.