food and beverage brandUpdated 28 Mar 2026

Truly

Retail brand

Products tracked
14
Product claims
20
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Overview

What Truly covers.

Truly is a brand primarily known for manufacturing and marketing hard seltzer beverages, typically featuring 5% alcohol by volume, though it also offers higher ABV options like Truly Unruly Punch at 8% ABV. The brand positions itself around a light, enjoyable drinking experience, often associated with summer and social gatherings. Truly markets its products to adults of legal drinking age and has established partnerships, such as being the official hard seltzer of U.S. Soccer. The company is based in Boston, MA, and also sells branded merchandise.

  • Talio tracks 14 products for Truly.
  • Positioned as a mainstream brand.
  • Tracked products include truly beauty 2-pack glazed donut after-shave body cream, truly hard seltzer berry mix pack - 12pk12 fl oz slim cans and truly hard seltzer citrus mix pack - 12pk12 fl oz slim cans.
  • Ingredients declared most often across its range: alcohol, citric acid and filtered water.
  • Products carry claims including Gluten Free, 100 Calories and 5% Alcohol By Volume.

Products

6 of 14 products Talio tracks for Truly.

  • truly beauty 2-pack glazed donut after-shave body cream

  • truly hard seltzer berry mix pack - 12pk12 fl oz slim cans

    filtered wateralcoholnatural flavorcitric acidcane sugarsodium citrate

  • truly hard seltzer citrus mix pack - 12pk12 fl oz slim cans

    filtered wateralcoholnatural flavorcitric acidcane sugarsodium citrate

  • truly hard seltzer lemonade mix pack - 12pk12 fl oz slim cans

    filtered wateralcoholnatural flavorscitric acidlemon juice from concentratecane sugarsodium citratefruit and vegetable juice

  • truly hard seltzer punch mix pack - 12pk12 fl oz slim cans

    filtered wateralcoholnatural flavorcitric acidcane sugarsodium citratesucralosefruit and vegetable juice color

  • truly hard seltzer star squad variety 12 pack-12oz cans

Most-used ingredients & product claims

Most-used ingredients

alcoholcitric acidfiltered watersodium citratecane sugarnatural flavorsacesulfame potassiumsucralose

Product claims

Gluten Free100 Calories5% Alcohol By VolumeContains Juice1g Sugar per ServingContains Real Fruit JuiceHard SeltzerNaturally Flavored

FAQ

Questions this page answers.

What does Truly do?

Truly is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Truly make?

Talio tracks 14 products for Truly, including truly beauty 2-pack glazed donut after-shave body cream, truly hard seltzer berry mix pack - 12pk12 fl oz slim cans and truly hard seltzer citrus mix pack - 12pk12 fl oz slim cans.

What claims do Truly products carry?

Talio tracks 20 marketing claims across Truly products, including Gluten Free, 100 Calories and 5% Alcohol By Volume.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.