food and beverage brand · public preview
Viarae
Retail brand
- Public category
- Retail brand
- Brand tier
- mainstream brand
Overview
What Viarae covers.
Viarae is a brand of Italian sparkling wine, specifically Prosecco, launched in partnership with actress and producer Issa Rae. The brand positions its product as suitable for making any occasion special, targeting consumers looking for accessible, celebratory beverages. Production and operations are based in Healdsburg, California, though the wine itself is Italian Sparkling Wine.
- Positioned as a mainstream brand.
FAQ
Questions this page answers.
What does Viarae do?
Viarae is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.
Is this the full Talio record?
No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.
Public preview data only · proprietary metrics remain in authenticated Talio.
