# Virtue

Canonical HTML: https://www.talio.ai/food-beverage/brand/virtue
Canonical Markdown: https://www.talio.ai/food-beverage/brand/virtue/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T18:38:36.327Z

## Summary

Virtue Labs is a hair care brand specializing in products formulated with its patented, 100% bio-identical protein, Alpha Keratin 60ku®. The brand focuses on repairing damaged hair, addressing concerns ranging from thinning and dryness to frizz, and offers targeted collections for various hair needs. Virtue positions itself as a science-backed, cruelty-free company committed to ingredient integrity and transparency, targeting consumers seeking high-performance hair repair solutions.

## Public facts for agents

- Talio tracks 3 products for Virtue.
- Positioned as a mainstream brand.
- Tracked products include virtue electrolytes hydration - lemon lime, virtue electrolytes hydration - mango passionfruit and virtue electrolytes hydration - strawberry lemonade.
- Ingredients declared most often across its range: citric acid, dicalcium phosphate and himalayan pink salt.
- Products carry claims including Electrolytes, Immune Support and No Artificial Ingredients.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://www.virtuelabs.com/

## Social profiles

- None published.

## Products

- virtue electrolytes hydration - lemon lime — salt, himalayan pink salt, citric acid, potassium chloride, natural lemon lime flavour, dicalcium phosphate, magnesium citrate, trisodium citrate
- virtue electrolytes hydration - mango passionfruit — salt, himalayan pink salt, citric acid, potassium chloride, dicalcium phosphate, magnesium citrate, trisodium citrate, steviol glycoside from stevia
- virtue electrolytes hydration - strawberry lemonade — salt, himalayan pink salt, citric acid, potassium chloride, dicalcium phosphate, magnesium citrate, trisodium citrate, steviol glycoside from stevia

## Related ingredients

- citric acid
- dicalcium phosphate
- himalayan pink salt
- magnesium citrate
- potassium chloride
- salt
- sodium ascorbate
- steviol glycoside from stevia

## Related flavour profiles

- None published.

## Product claims

- Electrolytes
- Immune Support
- No Artificial Ingredients
- Vegan
- Zero Calories
- Zero Sugar
- High in Electrolytes

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 3
- Brand tier: mainstream brand
- Product claims: 7

## FAQ

### What does Virtue do?

Virtue is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Virtue make?

Talio tracks 3 products for Virtue, including virtue electrolytes hydration - lemon lime, virtue electrolytes hydration - mango passionfruit and virtue electrolytes hydration - strawberry lemonade.

### What claims do Virtue products carry?

Talio tracks 7 marketing claims across Virtue products, including Electrolytes, Immune Support and No Artificial Ingredients.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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