# Virtue

Canonical HTML: https://www.talio.ai/food-beverage/brand/virtue
Canonical Markdown: https://www.talio.ai/food-beverage/brand/virtue/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T18:38:36.327Z

## Summary

Virtue Labs is a hair care brand specializing in products formulated with its patented, 100% bio-identical protein, Alpha Keratin 60ku®. The brand focuses on repairing damaged hair, addressing concerns ranging from thinning and dryness to frizz, and offers targeted collections for various hair needs. Virtue positions itself as a science-backed, cruelty-free company committed to ingredient integrity and transparency, targeting consumers seeking high-performance hair repair solutions.

## Public facts for agents

- Talio tracks 3 products for Virtue.
- Positioned as a mainstream brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://www.virtuelabs.com/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 3
- Brand tier: mainstream brand

## FAQ

### What does Virtue do?

Virtue is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.