# Vitacost

Canonical HTML: https://www.talio.ai/food-beverage/brand/vitacost
Canonical Markdown: https://www.talio.ai/food-beverage/brand/vitacost/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-04-19T01:02:56.151Z

## Summary

Vitacost is an online retailer that specializes in health and wellness products, including vitamins, dietary supplements, organic groceries, and personal care items. The company offers a wide selection of national brands alongside its own private-label products, catering to health-conscious consumers seeking convenient access to nutritional goods. It operates as a subsidiary of The Kroger Co.

## Public facts for agents

- Talio tracks 282 products for Vitacost.
- Positioned as a mainstream brand.
- Tracked products include vitacost 5-htp 100 mg 120 capsules, vitacost 5-htp 100 mg 240 capsules and vitacost 7-keto dhea 100 mg 120 capsules.
- Ingredients declared most often across its range: vegetable magnesium stearate, gelatin and vegetable stearic acid.
- Products carry claims including Antioxidant Support, Wellness Focused and Allergen Free.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://nutricost.com/?srsltid=AfmBOorAtnL9F60_rs6KifCqJOuqJu8HPMiQa8Zp6gHV0e4RHXL-LoUW

## Social profiles

- None published.

## Products

- vitacost 5-htp 100 mg 120 capsules — 5-hydroxytryptophan, rice flour, gelatin, vegetable magnesium stearate, vegetable stearic acid, silicon dioxide
- vitacost 5-htp 100 mg 240 capsules
- vitacost 7-keto dhea 100 mg 120 capsules — 7-keto-dhea acetate, rice flour, gelatin, vegetable stearic acid, vegetable magnesium stearate
- vitacost 7-keto dhea 120 capsules — 7-keto-dhea acetate, rice flour, gelatin, vegetable stearic acid, vegetable magnesium stearate
- vitacost 7-keto dhea 60 tablets — calcium, 7-keto-dhea acetate, dicalcium phosphate, vegetable stearic acid, vegetable magnesium stearate, microcrystalline cellulose, croscarmellose sodium, hydroxypropyl methylcellulose
- vitacost acai berry extract 120 capsules 500 mg per capsule — acai berry extract, microcrystalline cellulose, gelatin, dicalcium phosphate, dextrin, silicon dioxide, vegetable magnesium stearate

## Related ingredients

- vegetable magnesium stearate
- gelatin
- vegetable stearic acid
- silicon dioxide
- microcrystalline cellulose
- rice flour
- hydroxypropyl methylcellulose
- vegetable glycerin

## Related flavour profiles

- None published.

## Product claims

- Antioxidant Support
- Wellness Focused
- Allergen Free
- Pure
- Purity
- Full Potency
- High Potency
- Pride

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 282
- Brand tier: mainstream brand
- Product claims: 284

## FAQ

### What does Vitacost do?

Vitacost is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Vitacost make?

Talio tracks 282 products for Vitacost, including vitacost 5-htp 100 mg 120 capsules, vitacost 5-htp 100 mg 240 capsules and vitacost 7-keto dhea 100 mg 120 capsules.

### What claims do Vitacost products carry?

Talio tracks 284 marketing claims across Vitacost products, including Antioxidant Support, Wellness Focused and Allergen Free.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.