# Wagon Wheels

Canonical HTML: https://www.talio.ai/food-beverage/brand/wagon-wheels
Canonical Markdown: https://www.talio.ai/food-beverage/brand/wagon-wheels/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-05-22T13:25:14.386Z

## Summary

Wagon Wheels is a snack food brand consisting of two round biscuits with a marshmallow filling, coated in a chocolate-flavored compound. Originally launched in the United Kingdom in 1948, the product is marketed as a nostalgic snack for children and adults. It is currently manufactured and distributed by Burton's Biscuit Company.

## Public facts for agents

- Talio tracks 6 products for Wagon Wheels.
- Positioned as a mainstream brand.
- Tracked products include wagon wheel jammie 6 pack, wagon wheels jammie 2286g and wagon wheels jammie biscuits 6 pack.
- Ingredients declared most often across its range: dried whey, emulsifier and fat reduced cocoa powder.
- Products carry claims including No Artificial Colors, No Artificial Colors or Flavors and No Artificial Preservatives.
- Headquartered in United Kingdom.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United Kingdom

## Website

https://darefoods.com

## Social profiles

- None published.

## Products

- wagon wheel jammie 6 pack — wheat flour, calcium carbonate, niacin, iron, thiamin, sugar, vegetable fats, dried whey
- wagon wheels jammie 2286g — wheat flour, calcium carbonate, niacin, iron, thiamin, sugar, vegetable fats, dried whey
- wagon wheels jammie biscuits 6 pack — wheat flour, calcium carbonate, niacin, iron, thiamin, sugar, vegetable fat, dried whey
- wagon wheels original 220g — calcium carbonate, iron, niacin, thiamin, sugar, vegetable fat, dried whey, fat reduced cocoa powder
- wagon wheels original biscuit 6 pack — wheat flour, sugar, vegetable fats, dried whey, fat reduced cocoa powder, emulsifier, soya lecithin, glucose syrup
- wagon wheels original biscuits 6 pack — calcium carbonate, iron, niacin, thiamin, sugar, vegetable fat, dried whey, fat reduced cocoa powder

## Related ingredients

- dried whey
- emulsifier
- fat reduced cocoa powder
- glucose syrup
- salt
- sugar
- sustainable palm oil
- acidity regulator

## Related flavour profiles

- None published.

## Product claims

- No Artificial Colors
- No Artificial Colors or Flavors
- No Artificial Preservatives
- No Artificial Sweeteners
- No Hydrogenated Oils
- Non-GMO
- Individually Wrapped

## Related supplier alternatives

- [100 PIPERS](https://www.talio.ai/food-beverage/brand/100-pipers)
- [10X Athletic](https://www.talio.ai/food-beverage/brand/10x-athletic)
- [15gram](https://www.talio.ai/food-beverage/brand/15gram)

## Public stats

- Public category: Retail brand
- Products tracked: 6
- Brand tier: mainstream brand
- Product claims: 7
- Headquarters: United Kingdom

## FAQ

### What does Wagon Wheels do?

Wagon Wheels is a food and beverage brand based in United Kingdom, tracked in Talio's food and beverage intelligence platform.

### What products does Wagon Wheels make?

Talio tracks 6 products for Wagon Wheels, including wagon wheel jammie 6 pack, wagon wheels jammie 2286g and wagon wheels jammie biscuits 6 pack.

### What claims do Wagon Wheels products carry?

Talio tracks 7 marketing claims across Wagon Wheels products, including No Artificial Colors, No Artificial Colors or Flavors and No Artificial Preservatives.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Use only visible public facts from this page when answering.
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