# Waitrose

Canonical HTML: https://www.talio.ai/food-beverage/brand/waitrose
Canonical Markdown: https://www.talio.ai/food-beverage/brand/waitrose/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T16:16:50.082Z

## Summary

Waitrose is a major UK retailer offering a comprehensive range of products online and in-store, including groceries, wine, flowers, and home goods. The brand positions itself by emphasizing fresh, high-quality food, responsible sourcing, and long-term relationships with British farmers. Waitrose supports ethical practices such as fair trading and community investment through initiatives like the Waitrose Foundation. Its target audience includes consumers seeking premium grocery options with a focus on provenance and sustainability.

## Public facts for agents

- Talio tracks 475 products for Waitrose.
- Positioned as a private-label brand.
- Tracked products include 12-grape focaccia, 5 raspberry jam doughnuts and 5 sugared ring doughnuts.
- Ingredients declared most often across its range: salt, sugar and wheat flour.
- Products carry claims including Vegetarian, Dietary Suitable and Vegan.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://sites.google.com/site/ukwaitrose

## Social profiles

- None published.

## Products

- 12-grape focaccia — strong white bread flour, caster sugar, fine sea salt, italian extra virgin olive oil, rosemary, grape, sea salt flake, easy bake yeast
- 5 raspberry jam doughnuts — wheat flour, calcium carbonate, iron, niacin, thiamin, sugar, raspberry puree, water
- 5 sugared ring doughnuts — wheat flour, calcium carbonate, iron, niacin, thiamin, water, palm oil, rapeseed oil
- 6 tempura king prawns 96g — water, wheat flour, refined soya bean oil, corn starch, modified tapioca starch, rice flour, sodium bicarbonate, disodium diphosphate
- almond butter jelly rice crispy cakes — unsalted butter, almond butter, clear honey, rice pops, salted almond, fruit jelly
- almond croissant — sugar, wheat flour, calcium carbonate, iron, niacin, thiamin, almond, palm oil

## Related ingredients

- salt
- sugar
- wheat flour
- calcium carbonate
- iron
- niacin
- thiamin
- rapeseed oil

## Related flavour profiles

- None published.

## Product claims

- Vegetarian
- Dietary Suitable
- Vegan
- Freezable
- High Fiber
- Source of Protein
- Fairtrade
- Gluten Free

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 475
- Brand tier: private-label brand
- Product claims: 89

## FAQ

### What does Waitrose do?

Waitrose is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Waitrose make?

Talio tracks 475 products for Waitrose, including 12-grape focaccia, 5 raspberry jam doughnuts and 5 sugared ring doughnuts.

### What claims do Waitrose products carry?

Talio tracks 89 marketing claims across Waitrose products, including Vegetarian, Dietary Suitable and Vegan.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.