# Way Up

Canonical HTML: https://www.talio.ai/food-beverage/brand/way-up
Canonical Markdown: https://www.talio.ai/food-beverage/brand/way-up/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-03-28T16:06:18.206Z

## Summary

Way Up is an Australian-made brand specializing in science-backed dietary supplements focused on improving gut health for various concerns, including bloating, constipation, and skin issues. The product line features targeted solutions such as protein powders, collagen blends, and specialized gut reset systems for both adults and children. The brand positions itself as a trusted resource, often recommended by clinicians, and offers gut testing services to help customers personalize their wellness plans.

## Public facts for agents

- Talio tracks 44 products for Way Up.
- Positioned as a challenger brand.
- Tracked products include mass gainer strawberry and banana way up 2kg, way up apple energy hydro gel 70g and way up banana and strawberry protein fruit pouch 120g.
- Ingredients declared most often across its range: aroma, sucralose and milk protein.
- Products carry claims including High Protein Content, High in Protein and No Added Sugar.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published.

## Website

https://mywayup.com/?srsltid=AfmBOoomaQrosEYLBUvwF2mLdOuSPJMV6OdEYu7BXHm5lndTz071fKKt

## Social profiles

- None published.

## Products

- mass gainer strawberry and banana way up 2kg — maltodextrin, oat flour, wheat protein, sunflower lecithin, aroma, beetroot red, sucralose
- way up apple energy hydro gel 70g — water, maltodextrin, fructose powder, aroma, agar-agar, xanthan gum, citric acid, sodium citrate
- way up banana and strawberry protein fruit pouch 120g — banana puree, apple puree, strawberry puree, whey protein concentrate, water, pectin, aroma, citric acid
- way up caramel protein bar 50g — whey protein concentrate, milk protein, soy protein isolate, maltitol, cocoa butter, whole milk powder, cocoa mass, low-fat cocoa powder
- way up chocolate and peanut protein bar 50g — whey protein concentrate, milk protein, soy protein isolate, maltitol, cocoa butter, milk powder, cocoa mass, low-fat cocoa
- way up chocolate chip pancake mix powder 50g — oat, egg white powder, milk protein, sugar, cocoa paste, cocoa butter, dextrose, soy lecithin

## Related ingredients

- aroma
- sucralose
- milk protein
- water
- cocoa butter
- soy lecithin
- citric acid
- salt

## Related flavour profiles

- None published.

## Product claims

- High Protein Content
- High in Protein
- No Added Sugar
- Source of Protein
- High Fiber
- Low Sugar
- No Fillers or Additives
- Protein

## Related supplier alternatives

- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+ NUTRI Co](https://www.talio.ai/food-beverage/brand/nutri-co-3)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Products tracked: 44
- Brand tier: challenger brand
- Product claims: 55

## FAQ

### What does Way Up do?

Way Up is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### What products does Way Up make?

Talio tracks 44 products for Way Up, including mass gainer strawberry and banana way up 2kg, way up apple energy hydro gel 70g and way up banana and strawberry protein fruit pouch 120g.

### What claims do Way Up products carry?

Talio tracks 55 marketing claims across Way Up products, including High Protein Content, High in Protein and No Added Sugar.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

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- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
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