# X-tra

Canonical HTML: https://www.talio.ai/food-beverage/brand/x-tra
Canonical Markdown: https://www.talio.ai/food-beverage/brand/x-tra/markdown
Public category: brand
Internal classification: brand
Indexable: yes
Last updated: 2026-07-24T10:36:45.889Z

## Summary

X-tra is a brand of value-priced liquid laundry detergents offering various scented and specialty formulations, including variants with stain-fighting and odor-eliminating boosters. Owned by Church & Dwight Co., Inc., the brand targets budget-conscious households seeking affordable everyday cleaning solutions. Its product line features options such as Tropical Passion, Calypso Fresh, and variants formulated with OxiClean.

## Public facts for agents

- Talio tracks 5 products for X-tra.
- Positioned as a private-label brand.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://xtralaundry.com

## Social profiles

- Instagram (@xtralaundry): https://www.instagram.com/xtralaundry/

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)
- [+PlusCBD Oil](https://www.talio.ai/food-beverage/brand/pluscbd-oil)
- [+PlusCBD™ Oil](https://www.talio.ai/food-beverage/brand/pluscbd-oil-2)

## Public stats

- Public category: Retail brand
- Products tracked: 5
- Brand tier: private-label brand
- Headquarters: United States

## FAQ

### What does X-tra do?

X-tra is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.