Reviewed profile

food and beverage brand · public preview

XO PURE

Retail brand

Public category
Retail brand
Brand tier
challenger brand
Headquarters
United States
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Report a changeLog in for full recordLast reviewed 19 Jun 2026 · public preview data

Overview

What XO PURE covers.

Pure Kentucky X.O. is a brand of Kentucky Straight Bourbon Whiskey produced by the Willett Distillery. The spirit is bottled at a higher proof and is positioned as a premium offering for whiskey enthusiasts seeking traditional Kentucky bourbon profiles.

  • Positioned as a challenger brand.
  • Headquartered in United States.

FAQ

Questions this page answers.

What does XO PURE do?

XO PURE is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.