# YASS

Canonical HTML: https://www.talio.ai/food-beverage/brand/yass
Canonical Markdown: https://www.talio.ai/food-beverage/brand/yass/markdown
Public category: brand
Internal classification: brand
Indexable: no
Last updated: 2026-03-28T20:59:22.475Z

## Summary

Yass Clean is a consumer brand specializing in household cleaning and laundry care products, including detergents, fabric softeners, scent boosters, and air fresheners. The brand originated from the social media presence of its founder, Luke (Lopwert), transitioning from product reviews to developing its own line of cleaning solutions. Yass Clean positions itself as offering effective products with a focus on fragrance and an engaging, modern brand identity, primarily targeting consumers in England, Scotland, and Wales.

## Public facts for agents

- Positioned as a challenger brand.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

Unknown / not published in the public preview.

## Website

https://www.yassclean.co.uk/

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [!MPROV](https://www.talio.ai/food-beverage/brand/mprov)
- [&Then](https://www.talio.ai/food-beverage/brand/then)
- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)

## Public stats

- Public category: Retail brand
- Brand tier: challenger brand

## FAQ

### What does YASS do?

YASS is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.