food and beverage brand · public preview
Zima
Retail brand
- Public category
- Retail brand
- Brand tier
- mainstream brand
Overview
What Zima covers.
Zima was a clear malt beverage introduced by Coors Brewing Company in the mid-1990s, primarily targeting younger adult consumers. The beverage was known for its transparent appearance and lightly flavored profile, often marketed with a focus on its unique, non-traditional nature compared to standard beers. Although it achieved initial popularity in the US market, the product line was eventually discontinued in North America.
- Positioned as a mainstream brand.
FAQ
Questions this page answers.
What does Zima do?
Zima is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.
Is this the full Talio record?
No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.
Public preview data only · proprietary metrics remain in authenticated Talio.