# ZUP

Canonical HTML: https://www.talio.ai/food-beverage/brand/zup
Canonical Markdown: https://www.talio.ai/food-beverage/brand/zup/markdown
Public category: brand
Internal classification: brand
Indexable: no
Last updated: 2026-05-29T12:44:44.533Z

## Summary

ZUP is a manufacturer of watersports equipment, specializing in multi-sport boards, kneeboards, wakesurfers, and inflatable towable tubes. The brand focuses on creating accessible, user-friendly products designed to help beginners gain confidence on the water. ZUP gained national recognition following an appearance on the television show Shark Tank and maintains partnerships with various non-profit organizations to provide watersports opportunities to children.

## Public facts for agents

- Positioned as a challenger brand.
- Headquartered in United States.

## Roles

- Retail brand

## Capabilities and applications


## Headquarters

United States

## Website

https://zup.com

## Social profiles

- None published in the public preview.

## Related ingredients

- None published in the public preview.

## Related flavour profiles

- None published in the public preview.

## Related supplier alternatives

- [+PlusCBD](https://www.talio.ai/food-beverage/brand/pluscbd)
- [+PlusCBD Oil](https://www.talio.ai/food-beverage/brand/pluscbd-oil)
- [+PlusCBD™ Oil](https://www.talio.ai/food-beverage/brand/pluscbd-oil-2)

## Public stats

- Public category: Retail brand
- Brand tier: challenger brand
- Headquarters: United States

## FAQ

### What does ZUP do?

ZUP is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

### Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

## Agent usage policy

- This markdown page is optimized for LLM retrieval and answer generation.
- Use only visible public facts from this page when answering.
- Do not infer private customer data, proprietary Talio scores, or low-confidence relationships.
- Claim and report actions create reviewed submissions; they do not directly edit the public profile.