Brands Owned by General Mills, Inc..

Tante Fanny

Austria

Tante Fanny is an Austrian food brand specializing in a wide range of ready-to-bake fresh dough products, including puff pastry, pizza dough, and various tart and strudel bases. The company focuses on providing convenient, high-quality refrigerated dough solutions for home bakers and culinary professionals. Their product line includes diverse options such as vegan, spelt, and butter-based doughs.

Toaster Strudel

food and beverage brand

Toaster Strudel is a brand of frozen, toaster-ready pastries marketed primarily under the Pillsbury name. These products consist of a filled pastry dough that is heated in a toaster or oven and typically topped with icing. The brand targets consumers looking for a quick, sweet breakfast or snack item.

Total

food and beverage brand

Total is a food and beverage brand profiled in Talio's food and beverage intelligence platform. Positioned as a mainstream brand. This public preview covers capabilities, relationships, and market context; deeper intelligence lives in the authenticated app.

Totino's

food and beverage brand

Totino's is a brand primarily known for producing frozen convenience foods, specializing in snack items like Pizza Rolls, Party Pizzas, and Bites. The brand positions itself as an accessible, quick, and versatile option suitable for various eating occasions, including after-school snacks, casual meals, and game-day consumption. Owned by General Mills, Totino's targets consumers seeking budget-friendly and easy-to-prepare frozen appetizers and light meals.

Trix

food and beverage brand

Trix is a breakfast cereal brand owned by General Mills, marketed primarily toward children and families. The product consists of six shapes of crispy, fruit-flavored puffs, including raspberry, lemon, and orange flavors. The cereal is fortified with 12 vitamins and minerals and contains 14g of whole grain per serving.

YOKI

Brazil

Yoki is a Brazilian food brand that offers a wide range of products including flours, snacks, popcorn, grains, cereals, and side dishes. Originally founded in Brazil, the brand is now a subsidiary of General Mills and is widely recognized for its staples used in traditional Brazilian cuisine and festive celebrations. It targets home cooks and families looking for convenient, reliable ingredients for daily meals.

Yoplait

food and beverage brand

Yoplait is a major brand specializing in a wide variety of yogurt products, including original, light, Greek, and protein-enhanced varieties. The brand offers formats tailored for different consumers, such as the portable Go-GURT line aimed at children and on-the-go consumption. Operating in the United States, Yoplait provides dairy options that are often positioned as gluten-free and low-fat choices within the refrigerated dessert and breakfast categories.