food and beverage brandUpdated 28 Mar 2026

Captain Morgan

Retail brand

Products tracked: 23
Product claims: 31

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Overview

What Captain Morgan covers.

Captain Morgan is a brand of rum and rum-based spirits, most notably recognized for its Original Spiced Gold variety. The brand markets itself around a convivial, adventurous theme appealing to adult consumers looking for rum for cocktails and mixed drinks. Its product portfolio includes spiced, dark, and white rum offerings, positioning it as a major player in the flavored and spiced rum category.

Talio tracks 23 products for Captain Morgan.
Positioned as a mainstream brand.
Tracked products include captain morgan apple smash 750ml, captain morgan black spiced rum 750ml and captain morgan coladas variety 12 pack 12oz cans.
Ingredients declared most often across its range: spice, caffeinated soft drink and citrus.
Products carry claims including Natural Flavors, Ready to Drink and Non-Alcoholic.

Talio tracks 43 food and beverage companies with products in Dark Rum. Browse Companies in Dark Rum
Talio tracks 111 food and beverage companies with products in Flavoured. Browse Companies in Flavoured
Talio tracks 97 food and beverage companies with products in Fruit-Based. Browse Companies in Fruit-Based
Talio tracks 66 food and beverage companies with products in Golden & Spiced Rum. Browse Companies in Golden & Spiced Rum
Talio tracks 40 food and beverage companies with products in Malt-Based Beverages / Alcopops. Browse Companies in Malt-Based Beverages / Alcopops
Talio tracks 231 food and beverage companies with products in Spirit-Based RTDs. Browse Companies in Spirit-Based RTDs
Talio links 36 food and beverage brands to Diageo PLC. Browse Brands owned by Diageo PLC

Products

6 of 23 products Talio tracks for Captain Morgan.

captain morgan apple smash 750ml
captain morgan black spiced rum 750ml
captain morgan coladas variety 12 pack 12oz cans
captain morgan coladas variety 12pk 12 pack-12oz cans
captain morgan coladas variety 12pk 12oz cans
captain morgan coladas variety pack 12pk 12 x 12oz cans

Most-used ingredients & product claims

Most-used ingredients

spicecaffeinated soft drinkcitrusrumrum-based mixed drinktropical fruitvanillawatermelon flavor

Product claims

Natural FlavorsReady to DrinkNon-AlcoholicSpicedMalt Flavored5% Alcohol By VolumeAlcohol FreeMalt Beverage

FAQ

Questions this page answers.

What does Captain Morgan do?

Captain Morgan is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Captain Morgan make?

Talio tracks 23 products for Captain Morgan, including captain morgan apple smash 750ml, captain morgan black spiced rum 750ml and captain morgan coladas variety 12 pack 12oz cans.

What claims do Captain Morgan products carry?

Talio tracks 31 marketing claims across Captain Morgan products, including Natural Flavors, Ready to Drink and Non-Alcoholic.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.