Brands Owned by Diageo PLC.

21 Seeds

food and beverage brand

21 Seeds is a brand specializing in award-winning, naturally flavored and infused tequilas. The product line features various infusions designed to offer distinct flavor profiles, such as spicy or citrusy options, appealing to consumers looking for ready-to-use cocktail bases. The brand often targets a female demographic, positioning its tequila as an accessible alternative to wine.

Aviation American Gin

United States

Aviation American Gin is a spirit brand known for its proprietary maceration process using a blend of botanicals including cardamom, coriander, French lavender, and sarsaparilla. The brand positions itself as a smooth, versatile gin suitable for a variety of cocktails and is currently owned by Diageo. It targets consumers seeking a premium, American-style gin experience.

Baileys

Ireland

Baileys is a brand specializing in Irish cream liqueur, famously blending Irish whiskey, fresh Irish dairy cream, and flavorings like chocolate and vanilla. The product line extends beyond the Original Irish Cream to include various flavors such as Strawberries & Cream and vegan options like Baileys Almande. The brand positions its liqueur as a versatile ingredient for cocktails, baking, and enjoying neat or over ice, emphasizing its use in indulgent moments.

Benrinnes

food and beverage brand

Benrinnes is a Scottish single malt whisky distillery located in the Speyside region, established in its current form in 1835 after the original site was destroyed by a flood. The whisky is known for its robust, full-bodied character, often exhibiting fruity notes alongside an unusual meaty quality derived from its production methods, including wide spirit cuts and worm tub condensation. While the majority of its production supports Diageo's blended Scotch brands, the only official single malt release is a 15-year-old expression within the Flora & Fauna range.

Captain Morgan

food and beverage brand

Captain Morgan is a brand of rum and rum-based spirits, most notably recognized for its Original Spiced Gold variety. The brand markets itself around a convivial, adventurous theme appealing to adult consumers looking for rum for cocktails and mixed drinks. Its product portfolio includes spiced, dark, and white rum offerings, positioning it as a major player in the flavored and spiced rum category.

Carsebridge

food and beverage brand

Carsebridge Distillery was a historic Scottish grain whisky producer established in 1799 by John Bald near Alloa in Clackmannanshire. The distillery transitioned from malt to grain production in 1852, utilizing Coffey stills, and was noted for its extensive operations by the late 19th century. It became a founding member of Distillers Company Limited (DCL) in 1877. Carsebridge ceased distillation operations in 1983, marking the end of one of Scotland's older distilleries.

Casamigos

food and beverage brand

Casamigos is a brand that produces ultra-premium tequila and mezcal, founded by long-time friends George Clooney, Rande Gerber, and Mike Meldman. The brand is positioned as a high-quality spirit that is smooth enough to be enjoyed neat, on the rocks, or mixed. It offers a range of expressions including Blanco, Reposado, Añejo, and Extra Añejo tequila, as well as Joven and Mezcal. The target audience includes consumers seeking premium, artisanal spirits for social consumption.

Cascade Moon

food and beverage brand

Cascade Moon Editions is a line of limited-edition spirits distilled and bottled by Cascade Hollow Distilling Co. in Tullahoma, Tennessee, drawing inspiration from the heritage of Cascade Hollow and George Dickel. These releases, which include aged whiskies and spirits distilled from grain that fall below standard whisky proof, are curated for their complex, mellow, and approachable character. The brand targets connoisseurs and adventurous drinkers, emphasizing careful crafting and a connection to the Tennessee location.

Ciroc

food and beverage brand

Cîroc is an ultra-premium vodka distilled from fine French grapes rather than traditional grains, drawing inspiration from over a century of French winemaking expertise. This process, which includes a fifth distillation, results in a smooth, fruity flavor profile. The brand targets consumers seeking a modern, luxurious spirit suitable for celebrations and cocktail creation. Cîroc is associated with Master Distiller Jean-Sébastien Robicquet and his family's distillery, Maison Villevert.

Cragganmore

food and beverage brand

Cragganmore is a single malt Scotch whisky distillery founded in 1869 by John Smith in the Speyside region of Scotland. The brand is known for producing whiskies recognized for having a highly complex aroma, often cited by whisky authors. Cragganmore is positioned as a high-quality, influential malt that appeals to enthusiasts interested in nuanced flavor profiles.

Crown Royal

food and beverage brand

Crown Royal is a brand of Canadian whisky established in 1939, known for its smooth character and premium positioning. The portfolio includes the Signature Series, various flavored whiskies, aged Master Series expressions, and ready-to-drink cocktails. The brand emphasizes its heritage from Gimli, Manitoba, and promotes values centered around generosity through initiatives like the Generosity Fund and the Purple Bag Project.

Dead Man's Fingers

food and beverage brand

Dead Man's Fingers is a brand specializing in flavored rums and liqueurs, originating from a concept developed in a St Ives, Cornwall seafood establishment. The brand positions itself as rejecting traditional conventions by offering a range of unusual flavor profiles, including spiced, white, mango, passion fruit, and cherry variations. Their product line includes both bottled spirits and ready-to-drink canned cocktails. The brand targets consumers looking for modern, unconventional takes on traditional rum products.

George Dickel

food and beverage brand

George Dickel is a brand of Tennessee Whiskey distilled at Cascade Hollow in Tullahoma, Tennessee. The brand offers a diverse portfolio of whiskies, including Bourbon, Rye, and various aged or special edition Single Barrel expressions. George Dickel emphasizes the unique character derived from its production location and traditional methods, appealing to whiskey enthusiasts seeking aged and complex spirits.

Glen Spey

food and beverage brand

Glen Spey is a Scotch whisky distillery originally established in 1878 as the 'Mill of Rothes' Distillery and renamed in 1887 after being acquired by W&A Gilbey. The distillery's spirit is characterized as light, nutty, and floral, though it is seldom released as a proprietary bottling. Its single malts are primarily featured within third-party independent bottler ranges, such as Gordon & MacPhail's 'Connoisseurs Choice' collection. The brand appeals to whisky enthusiasts interested in exploring less commonly bottled regional expressions.

Glenury

United Kingdom

Glenury Royal was a Highland single malt Scotch whisky distillery located in Stonehaven, Scotland. Although the distillery closed in 1985, its remaining stocks are now managed and released by independent bottlers such as Gordon & MacPhail. The brand is recognized for its historical significance and rare, aged expressions sought after by whisky collectors.

Gordon's

United Kingdom

Gordon's is a long-standing producer of gin, originally established in London in 1769 by Alexander Gordon. The brand offers a range of spirits, including its signature London Dry Gin, various flavored gins, and non-alcoholic alternatives. It is positioned as a classic, accessible spirit brand targeted at consumers looking for traditional and modern gin options.

Guinness

Ireland

Guinness is an Irish brewery established in 1759, primarily known for producing Guinness Draught, a dry stout that is distributed globally. The brand emphasizes its long heritage, commitment to sustainability through regenerative agriculture practices with barley farmers, and offers consumer experiences like the Guinness Storehouse. Beyond its core beer offerings, the company sells merchandise and provides resources for consumers to replicate the perfect pour at home.

Johnnie Walker

food and beverage brand

Johnnie Walker is a globally recognized brand of Scotch whisky, established in Kilmarnock, Scotland. The brand is known for its range of blended whiskies, distinguished by the Striding Man logo and color-coded labels indicating age statements and flavor profiles, such as Red Label, Black Label, and Blue Label. It primarily targets consumers of premium spirits interested in established heritage brands. The core positioning centers on quality blending and continuous progress, symbolized by its motto, 'Keep Walking.'

Ketel One

food and beverage brand

Ketel One is a brand of premium vodka produced by the Nolet family distillery in the Netherlands. The brand is positioned as a high-quality spirit, often emphasizing its traditional distillation process involving copper pot stills. It is primarily targeted at consumers and the on-premise trade looking for a versatile, smooth vodka for classic cocktails and neat consumption.

Knockando

United Kingdom

Knockando is a Scotch whisky distillery located in the Speyside region of Scotland. The brand is known for producing single malt whiskies that are typically aged in sherry casks and released as vintage-dated expressions. It is currently owned by Diageo and targets consumers of premium single malt Scotch whisky.

Lagavulin

food and beverage brand

Lagavulin produces intensely flavored, smoky, and rich Single Malt Scotch Whisky originating from the Lagavulin distillery on the south shore of Islay, Scotland. The brand traces its formal origins back to 1742, with significant transformation occurring under Peter Mackie starting in 1878. Its portfolio includes core expressions and limited editions, often matured in various cask types, appealing to connoisseurs seeking deep, peaty character.

Lone River

food and beverage brand

Lone River Beverage Company produces ready-to-drink alcoholic beverages inspired by Far West Texas traditions, specifically Ranch Water and Margarita-style drinks. Founded by Katie Beal Brown, the brand aims to bring the authentic spirit of the West to consumers nationwide through its hard seltzers. The core offerings include Ranch Water and Ranch Rita variations, often featuring agave nectar and lime flavor profiles.

Malta Guinness

United Kingdom

Malta Guinness is a non-alcoholic, lightly carbonated malt beverage brewed from barley, hops, and sugar. It is primarily marketed and consumed across various African markets as an energy-boosting, nutritious soft drink. The brand is owned by Diageo and is positioned as a premium malt drink for consumers seeking a refreshing alternative to traditional sodas.

Mr. Black

food and beverage brand

Mr Black produces a cold brew coffee liqueur crafted from 100% specialty Arabica coffee sourced from Colombia and Ethiopia. The liqueur is cold-brewed and fortified with vodka, positioning itself as a premium ingredient designed to enhance modern cocktails. The brand emphasizes using real, high-quality coffee to deliver depth and complexity suitable for both home bartenders and professional bar settings.

Pittyvaich

United Kingdom

Pittyvaich is a defunct Speyside distillery that operated from 1975 to 1993, now recognized as a 'ghost distillery' within the Scotch whisky industry. It produces rare single malt whiskies characterized by a smooth, rich, and complex profile developed through long-term maturation in American Oak. Its limited remaining stock is targeted at collectors and enthusiasts of historic, discontinued spirits.

Port Ellen

food and beverage brand

Port Ellen is a historic Scotch whisky distillery located on the Isle of Islay, known for producing heavily peated single malt Scotch whisky. The distillery ceased production in 1983, making its existing stock highly sought after by collectors and enthusiasts. Diageo is currently undertaking a significant project to rebuild and reopen the distillery, aiming to revive its legacy in the premium spirits market.

Rumple Minze

food and beverage brand

Rumple Minze is a brand primarily known for its high-proof, peppermint-flavored schnapps, which is a type of liqueur. The product is often associated with party settings and is characterized by its intense mint flavor and clear appearance. While traditionally a liqueur, the brand has expanded its offerings to include flavored whiskey products, such as Cinnaminnt Whiskey.

SEEDLIP

food and beverage brand

Seedlip produces distilled, non-alcoholic spirits designed to serve as a sophisticated base for cocktails when abstaining from alcohol. The brand offers several distinct flavor profiles, such as Spice 94, Garden 108, and Grove 42, which are characterized by botanical ingredients and contain no sugar or calories. Originating in the British countryside in 2014, Seedlip aims to provide complex, flavorful alternatives for consumers choosing not to drink alcohol.

Smirnoff Ice

food and beverage brand

Smirnoff Ice is a line of flavored malt beverages (FMBs) offered by the Smirnoff brand, known for its ready-to-drink format requiring no mixing. The product portfolio includes various flavors, zero-sugar options, and different packaging formats such as cans and bottles. Smirnoff Ice targets consumers seeking convenient, pre-mixed alcoholic beverages for casual consumption and entertaining occasions.

Strathmill

food and beverage brand

Strathmill is a Scotch whisky distillery located in Keith, situated on the banks of the River Isla. Originally established as a mill in 1823, it was renamed Strathmill in 1895 after being acquired by W & A Gilbey. The distillery is known for producing a lighter spirit that develops a rich flavor when matured in quality casks. Single malt bottlings of Strathmill are relatively rare, with the spirit often being utilized in blends.

Talisker

food and beverage brand

Talisker is a single malt Scotch whisky distilled on the Isle of Skye, where it was established by the MacAskill brothers in 1830. The brand positions its product as capturing the elemental wildness and maritime character of its coastal birthplace. The collection includes a range of full-bodied malts, often featuring notes of sea salt and smoke, targeted at consumers seeking rugged yet refined spirits.

The Marksologist

United Kingdom

The Marksologist is a range of premium ready-to-drink cocktails developed by Marks & Spencer. The collection features classic cocktail recipes crafted for home consumption, targeting consumers looking for convenient, bar-quality alcoholic beverages.

VMC

food and beverage brand

VMC is a brand specializing in ready-to-drink (RTD) cocktails made with Blue Agave Tequila and natural flavors, featuring a 5.5% ABV. The brand emphasizes its Mexican heritage and pride, positioning its products as a convenient, pre-mixed beverage option. VMC cocktails are designed to be consumed cold directly from the can, targeting consumers seeking authentic, easy-to-enjoy tequila-based drinks.

Vat 69

food and beverage brand

Vat 69 is a blended Scotch whisky established in 1882 after a selection process involving nearly one hundred blends chosen by William Sanderson and his associates. The brand is positioned as reliable and accessible, with a heritage that includes being carried on Sir Ernest Shackleton's Imperial Trans-Antarctic expedition. It remains particularly popular in markets such as India, South Africa, Uruguay, and Argentina.

Zacapa

food and beverage brand

Zacapa is a brand of premium aged rum originating from Guatemala, known for aging its spirits at high altitudes, approximately 7,545 feet above sea level. The portfolio includes expressions like Zacapa No. 23, Edición Negra, and XO, which utilize complex aging processes involving casks previously used for American whiskey, wine, and Cognac. The brand emphasizes its heritage through the handwoven petate bands on its bottles and is overseen by Master Blender Lorena Vásquez.