food and beverage brandUpdated 12 Apr 2026

Color WOW

Retail brand

Products tracked
11
Product claims
55
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Overview

What Color WOW covers.

Color WOW is a professional hair care brand that specializes in high-performance styling, treatment, and maintenance products designed to address specific hair concerns such as frizz, thinning, and color maintenance. The company targets consumers seeking salon-quality results at home, offering a range of solutions that include root cover-up powders and advanced humidity-blocking sprays. Founded by industry veteran Gail Federici, the brand focuses on problem-solving formulations for diverse hair types and textures.

  • Talio tracks 11 products for Color WOW.
  • Positioned as a mainstream brand.
  • Tracked products include color wow 1 minute transformation styling cream, color wow color security shampoo 84 fl oz and color wow dream coat supernatural sealant.
  • Ingredients declared most often across its range: water, phenoxyethanol and propanediol.
  • Products carry claims including Heat Damage Protection, Sulfate Free and Adds Volume.

Products

6 of 11 products Talio tracks for Color WOW.

  • color wow 1 minute transformation styling cream

  • color wow color security shampoo 84 fl oz

  • color wow dream coat supernatural sealant

  • color wow extra strength dream coat

    waterdipropylene glycolpolysilicone-29silicone quaternium-18glycerintrideceth-6chamomilla recutita matricaria flower extractcalendula officinali flower extract
  • color wow flo-etry vital natural curly hair serum

    waterbehentrimonium methosulfatecetearyl alcoholcoconut oilglycerinjojoba seed oilhydrolyzed rice proteindipropylene glycol
  • color wow money mist

    waterbutylene glycolbehentrimonium chloridecetyl alcoholhydrolyzed rice proteinamaranthus caudatus seed extractpropanediolstearamidopropyl dimethylamine

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Color WOW do?

Color WOW is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Color WOW make?

Talio tracks 11 products for Color WOW, including color wow 1 minute transformation styling cream, color wow color security shampoo 84 fl oz and color wow dream coat supernatural sealant.

What claims do Color WOW products carry?

Talio tracks 55 marketing claims across Color WOW products, including Heat Damage Protection, Sulfate Free and Adds Volume.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.