food and beverage brandUpdated 28 Mar 2026

Equate

Retail brand

Products tracked
8
Product claims
16
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Overview

What Equate covers.

Equate is Walmart's private-label brand offering a wide range of health and wellness products, including vitamins, supplements, medications, and personal care items. The brand positions itself as a provider of quality, reliable health essentials at affordable prices, often formulated to be comparable to national brands. Its target audience includes budget-conscious consumers seeking everyday wellness solutions for the entire family.

  • Talio tracks 8 products for Equate.
  • Positioned as a private-label brand.
  • Tracked products include 3 pack equate creamy nutrition shake value pack trans fat-free chocolate 12 count, 3 pack equate max protein nutrition shake vanilla flavored 12 pack 11 fl oz and 4 pack equate reduced sugar formula nutritional shakes caramel 8 fl oz 6 count.
  • Ingredients declared most often across its range: natural and artificial flavor, potassium citrate and salt.
  • Products carry claims including High in Protein, Reduced Sugar and Lactose Free.

Products

6 of 8 products Talio tracks for Equate.

  • 3 pack equate creamy nutrition shake value pack trans fat-free chocolate 12 count

    watermilk proteinsoy protein isolatefructosecanola oilfructooligosaccharidecocoa powdercorn oil
  • 3 pack equate max protein nutrition shake vanilla flavored 12 pack 11 fl oz

  • 4 pack equate reduced sugar formula nutritional shakes caramel 8 fl oz 6 count

  • 4 pack equate reduced sugar formula nutritional shakes chocolate 8 fl oz 6 count

  • equate high performance protein shake chocolate 44 oz 4 ct

    watermilk protein concentratemilk protein isolatecocoahigh oleic sunflower oilnatural and artificial flavorpotassium citratesodium phosphate
  • equate high performance protein shake vanilla 30g protein 11 fl oz 4 count

    watermilk protein concentratemilk protein isolatehigh oleic sunflower oilnatural and artificial flavorpotassium citratesodium phosphateoligofructose enriched inulin

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Equate do?

Equate is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Equate make?

Talio tracks 8 products for Equate, including 3 pack equate creamy nutrition shake value pack trans fat-free chocolate 12 count, 3 pack equate max protein nutrition shake vanilla flavored 12 pack 11 fl oz and 4 pack equate reduced sugar formula nutritional shakes caramel 8 fl oz 6 count.

What claims do Equate products carry?

Talio tracks 16 marketing claims across Equate products, including High in Protein, Reduced Sugar and Lactose Free.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Claiming grants reviewed submission rights only — not direct editing, suppression, or ownership of Talio-derived intelligence. Verification required.

Proprietary metrics remain in authenticated Talio.