food and beverage brandUpdated 28 Mar 2026

Genius

Retail brand

Products tracked
21
Product claims
25
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Overview

What Genius covers.

Genius is a gluten-free bakery brand producing breads, rolls, wraps and sweet baked goods for retail. It was founded in Edinburgh in 2009 by chef Lucinda Bruce-Gardyne, who developed the recipes after being unable to find gluten-free bread suitable for her gluten-intolerant son, and sells through grocery multiples across the UK, Ireland and export markets.

  • Talio tracks 21 products for Genius.
  • Positioned as a challenger brand.
  • Tracked products include genius deliciously gluten free blueberry pancakes 6 pack, genius gluten free brioche style burger buns 2 pack and genius gluten free cinnamon raisin spicy loaf 400g.
  • Ingredients declared most often across its range: rice flour, sugar and water.
  • Products carry claims including Gluten Free, Dairy Free and Wheat Free.

Products

6 of 21 products Talio tracks for Genius.

  • genius deliciously gluten free blueberry pancakes 6 pack

    waterricechickpeamaizesugarpotatovegetable glycerolblueberry
  • genius gluten free brioche style burger buns 2 pack

    watertapiocapotatorice flourbamboo fibrerapeseed oilpsyllium husksugar
  • genius gluten free cinnamon raisin spicy loaf 400g

    watertapiocapotatomaizericesultanaraisincurrant
  • genius gluten free crumpets 4 pack

    watermaizepotatorice flourrapeseed oildried egg whitesugaryeast
  • genius gluten free double chocolate muffins 2 pack

    sugarcocoa masscocoa buttersoya lecithinnatural vanilla flavouringwaterstarchrapeseed oil
  • genius gluten free naturally genius tiger bloomer 400g

    watermaizetapiocapotatorice flourbamboolinseedchickpea

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Genius do?

Genius is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Genius make?

Talio tracks 21 products for Genius, including genius deliciously gluten free blueberry pancakes 6 pack, genius gluten free brioche style burger buns 2 pack and genius gluten free cinnamon raisin spicy loaf 400g.

What claims do Genius products carry?

Talio tracks 25 marketing claims across Genius products, including Gluten Free, Dairy Free and Wheat Free.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.