food and beverage brandUpdated 28 Mar 2026

Haku

Retail brand

Products tracked
1
Product claims
2
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Overview

What Haku covers.

HAKU is Shiseido's flagship expert brand established in 2005, specializing in high-performance brightening and whitening skincare products. The brand focuses on cutting-edge research, particularly in spot prevention science, to suppress melanin production through daily use. HAKU is primarily targeted toward consumers in Japan and select Asian markets seeking advanced solutions for achieving clear, even-toned skin.

  • Talio tracks 1 product for Haku.
  • Positioned as a mainstream brand.
  • Tracked products include haku iwashi fish sauce.
  • Ingredients declared most often across its range: anchovy, salt and sugar.
  • Products carry claims including Product of Japan and Whiskey Barrel Aged.

Products

1 of 1 products Talio tracks for Haku.

  • haku iwashi fish sauce

    anchovysaltsugar

Most-used ingredients & product claims

Most-used ingredients

anchovysaltsugar

Product claims

Product of JapanWhiskey Barrel Aged

FAQ

Questions this page answers.

What does Haku do?

Haku is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Haku make?

Talio tracks 1 product for Haku, including haku iwashi fish sauce.

What claims do Haku products carry?

Talio tracks 2 marketing claims across Haku products, including Product of Japan and Whiskey Barrel Aged.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.