Reviewed profile

food and beverage brand · public preview

Huma

Retail brand

Public category
Retail brand
Products tracked
1
Brand tier
challenger brand
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Report a changeLog in for full recordLast reviewed 28 Mar 2026 · public preview data

Overview

What Huma covers.

Hüma develops and sells real-food energy gels, PLUS gels with extra electrolytes, and ULTRA energy formulas designed for endurance athletes. The brand positions its products as all-natural alternatives to traditional gels, utilizing fruit purees and chia seeds for sustained energy release. Hüma's formulation is inspired by the traditional fuel sources of the Tarahumara Indians, focusing on easily digestible ingredients that avoid common irritants like maltodextrin.

  • Talio tracks 1 product for Huma.
  • Positioned as a challenger brand.

FAQ

Questions this page answers.

What does Huma do?

Huma is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Public preview data only · proprietary metrics remain in authenticated Talio.