food and beverage brandUpdated 5 May 2026

I Can't Believe It's Not Butter!

Retail brand

Products tracked: 1
Product claims: 3

Is this your company?Claim I Can't Believe It's Not Butter! to get found by buyers, add products and certifications, and earn the Verified badge once you’ve reviewed your details — staying eligible when Talio’s AI recommends suppliers.Let our AI make the introductionGet a warm, researched intro to I Can't Believe It's Not Butter! — no cold outreach.

Visit icantbelieveitsnotbutter.com ↗Report a change Log in for full record

Overview

What I Can't Believe It's Not Butter! covers.

I Can't Believe It's Not Butter! is a brand of vegetable oil-based margarine spreads and sprays designed as a butter alternative. The products are positioned as a nutrient-dense option, often fortified with vitamins A, D, E, B12, and Omega-3 ALA. The brand is marketed to health-conscious consumers looking for butter-like flavor in cooking, baking, and topping applications.

Talio tracks 1 product for I Can't Believe It's Not Butter!.
Positioned as a mainstream brand.
Tracked products include i cant believe its not butter extra creamy blend 13 oz tub.
Products carry claims including Contains Vitamins A D E and K, Heart Healthy and Reduced Saturated Fat.
Headquartered in United States.

Talio tracks 9,272 food and beverage companies headquartered or distributing in United States. Browse Companies in United States
Talio tracks 7,820 food and beverage brands headquartered or distributing in United States. Browse Brands in United States
Talio tracks 69 food and beverage companies with products in Plant-Based Alternative. Browse Companies in Plant-Based Alternative
Talio links 7 food and beverage brands to Upfield Holdings B.V.. Browse Brands owned by Upfield Holdings B.V.

Products

1 of 1 products Talio tracks for I Can't Believe It's Not Butter!.

i cant believe its not butter extra creamy blend 13 oz tub

Product claims

Contains Vitamins A D E and KHeart HealthyReduced Saturated Fat

FAQ

Questions this page answers.

What does I Can't Believe It's Not Butter! do?

I Can't Believe It's Not Butter! is a food and beverage brand based in United States, tracked in Talio's food and beverage intelligence platform.

What products does I Can't Believe It's Not Butter! make?

Talio tracks 1 product for I Can't Believe It's Not Butter!, including i cant believe its not butter extra creamy blend 13 oz tub.

What claims do I Can't Believe It's Not Butter! products carry?

Talio tracks 3 marketing claims across I Can't Believe It's Not Butter! products, including Contains Vitamins A D E and K, Heart Healthy and Reduced Saturated Fat.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

Own this company?

Get found by buyers — and the AI that recommends suppliers.

Claim this profile to appear in buyer searches, add your products and certifications, and correct outdated details. Once you've claimed the page and reviewed its details, it carries the Verified badge — and stays eligible when Talio's AI recommends suppliers.

Claiming grants reviewed submission rights only — not direct editing, suppression, or ownership of Talio-derived intelligence. Verification required.

Claim this page Log in for full record Report a change

Proprietary metrics remain in authenticated Talio.