food and beverage brandUpdated 28 Mar 2026

innocent

Retail brand

Products tracked
18
Product claims
25
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Overview

What innocent covers.

Innocent is a company that produces and sells a range of fruit and vegetable-based drinks, including smoothies, juices, and shots. Established in 1999, the brand positions itself as a B Corp committed to ethical business practices, dedicating 10% of its profits to charitable causes. The company targets consumers interested in convenient, fruit and vegetable-forward beverages while emphasizing sustainability through initiatives like its all-electric factory and the annual Big Knit campaign.

  • Talio tracks 18 products for innocent.
  • Positioned as a mainstream brand.
  • Tracked products include innocent apple and red fruit multi-fruit juice 900ml, innocent drinks and innocent kids juicy water apple and mango 3 x 200ml.
  • Ingredients declared most often across its range: apple juice, mashed banana and vitamin b1.
  • Products carry claims including No Added Sugar, One of Five a Day and Source of Vitamin C.

Products

6 of 18 products Talio tracks for innocent.

  • innocent apple and red fruit multi-fruit juice 900ml

    pressed applecrushed strawberrycrushed blackcurrantpressed white grapevitamin c zest

  • innocent drinks

  • innocent kids juicy water apple and mango 3 x 200ml

    apple juiceapple juice from concentratewatermango pureenatural flavouringsantioxidant ascorbic acid

  • innocent kids juicy water apple and strawberry 3 x 200ml

    apple juiceapple juice from concentratewaterstrawberry pureenatural flavouringsantioxidant ascorbic acid

  • innocent kids juicy water apples and mangoes 200ml

    apple juiceapple juice from concentratewatermango pureenatural flavouringantioxidant ascorbic acid

  • innocent kids juicy water apples and strawberries 200ml

    apple juiceapple juice from concentratewaterstrawberry pureenatural flavouringantioxidant ascorbic acid

Distributors

Talio links this brand to the distributors below. Each link is stated for the territory it applies to.

Most-used ingredients & product claims

Most-used ingredients

apple juicemashed bananavitamin b1vitamin b2vitamin b6vitamin cvitamin eantioxidant ascorbic acid

Product claims

No Added SugarOne of Five a DaySource of Vitamin CVeganContains Added VitaminsDietary SuitableMade with Whole FruitFruit Puree

FAQ

Questions this page answers.

What does innocent do?

innocent is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does innocent make?

Talio tracks 18 products for innocent, including innocent apple and red fruit multi-fruit juice 900ml, innocent drinks and innocent kids juicy water apple and mango 3 x 200ml.

What claims do innocent products carry?

Talio tracks 25 marketing claims across innocent products, including No Added Sugar, One of Five a Day and Source of Vitamin C.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.