food and beverage brandUpdated 28 Mar 2026

Kraft NotCo

Retail brand

Products tracked
1
Product claims
5
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Overview

What Kraft NotCo covers.

NotCo is a food technology company that utilizes an artificial intelligence platform named 'Giuseppe' to create plant-based versions of conventional food products. Through a partnership with Kraft Heinz, NotCo offers familiar items such as plant-based Mac & Cheese and non-dairy cream cheese. The brand focuses on providing consumers with satisfying, molecularly similar vegan swaps to popular animal-based foods.

  • Talio tracks 1 product for Kraft NotCo.
  • Positioned as a mainstream brand.
  • Tracked products include kraft notco original flavor plant based mac cheese 4 ct pack 205 oz cups.
  • Ingredients declared most often across its range: macaroni pasta and original flavor plant-based sauce mix.
  • Products carry claims including No Artificial Colors, Not Italian and Original Flavor.

Products

1 of 1 products Talio tracks for Kraft NotCo.

  • kraft notco original flavor plant based mac cheese 4 ct pack 205 oz cups

    macaroni pastaoriginal flavor plant-based sauce mix

Most-used ingredients & product claims

Most-used ingredients

Product claims

FAQ

Questions this page answers.

What does Kraft NotCo do?

Kraft NotCo is a food and beverage brand, tracked in Talio's food and beverage intelligence platform.

What products does Kraft NotCo make?

Talio tracks 1 product for Kraft NotCo, including kraft notco original flavor plant based mac cheese 4 ct pack 205 oz cups.

What claims do Kraft NotCo products carry?

Talio tracks 5 marketing claims across Kraft NotCo products, including No Artificial Colors, Not Italian and Original Flavor.

Is this the full Talio record?

No. This page is a public preview; proprietary metrics and workflow features remain inside authenticated Talio.

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Proprietary metrics remain in authenticated Talio.